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Use Short, Vivid Stories to Persuade

Use Short, Vivid Stories to Persuade

We know that stories can be entertaining and inspirational, but they also can be persuasive, for a reason many people are not aware of. When an audience focuses on a story line, they pay less attention to subtle messages. We persuade others in two ways. One is through...

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Don’t Fall Into the Email Subject Line Trap

Don’t Fall Into the Email Subject Line Trap

One of the biggest reasons people do not read email messages is because writers are careless about subject lines and, as a result, fail to pull the reader in. The subject line is the first place you are communicating with a reader, the first time you are saying to the...

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Tone it Down! Avoid a Biting Tone in Email

Tone it Down! Avoid a Biting Tone in Email

The tone of email continues to have destructive consequences in the workplace. Exercising restraint and using good judgment can bring long-term benefits.   Conveying disappointing or unpleasant news will always be necessary, and although such information often...

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By Ken O’Quinn

Focus on Them Focus on Them

As a contributing author in this book on leadership, Ken offers insights and tips for managing difficult conversations, providing effective feedback, and being authentic. Order here.


Perfect Phrases for Business Letters (McGraw-Hill) Perfect Phrases for Business Letters

Provides the right words and phrases for any situation - quickly. The book was reprinted in Japanese because of high-volume sales there.


TD at Work — Business Writing for Managers

The Association for Talent Development invited Ken to write this 22-page booklet for the TD at Work series.

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Praise from Clients

I learned more helpful tips than in any other writing course in the past 40 years. As an engineer, knowing the “why” is important.
David EiermanMotorola Solutions

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