Blog
Getting Off to a Strong Start: Summary Paragraphs Engage Readers
Summary paragraphs are helpful to readers, but while many people have heard of them, few people actually write them. In an email of several paragraphs, a formal memo, or a report, the opening paragraph should give the reader a window into what the entire memo is...
read moreTaking Advantage of the Halo Effect: Using Positive Labeling to Persuade
A Wall Street Journal story about the increasing demand for foods that say “protein” on the packaging, http://on.wsj.com/ZsMZhK, highlights the careful use of words for a persuasive effect. For nearly a century, marketing people and politicians have carefully chosen...
read morePersuasive Writing: Make the Message Relevant
If you are trying to persuade someone in a written message or speech, they need to carefully consider your position. And for them to take the time to do it, the issue must be personally relevant. Social psychology experiments show that persuasion does not occur when...
read moreTo influence an Audience, You Need to Get People to Read It
If you want to influence people in a written message, they first need to read it carefully. So how do you induce people to invest the effort? Social psychologists Robert Petty and John Cacioppo found that two factors determine whether someone will think carefully...
read moreExpository Writing – It’s about Informing, Explaining, Simplifying
Expository writing might sound like a lofty term for some kind of literature, but it's what we do every day in business: inform, clarify, simplify. In high school, I thought the word prose was an academic term, but it actually applies to any sentence you write....
read moreWhen Being Persuasive, Personalize Your Appeal for Best Results
You want to persuade your team members to provide ideas or feedback, so you write an email to one person, with everyone else's name in the "cc" box. You get no response and wonder why your persuasive appeal failed. The problem is that when multiple individuals are...
read moreMaking the Most of the Revising Phase
Avoid sitting in in front of the screen in anguish, reading and rereading the draft and hoping that it will rewrite itself. As you immerse yourself in the revising phase of the writing process, shaving words, repositioning information, and making other alterations,...
read moreRevising: the Essential Step in the Writing Process
Good writing is created in steps, and the most important one often is neglected because hurried writers want to make the first draft the final draft. The writing process involves organizing ideas, drafting, revising, and editing, and it is in the revising phase that...
read moreBy Ken O’Quinn
As a contributing author in this book on leadership, Ken offers insights and tips for managing difficult conversations, providing effective feedback, and being authentic. Order here.
Perfect Phrases for Business Letters (McGraw-Hill)
Provides the right words and phrases for any situation - quickly. The book was reprinted in Japanese because of high-volume sales there.
TD at Work — Business Writing for Managers
The Association for Talent Development invited Ken to write this 22-page booklet for the TD at Work series.
Current Blog Post
Accomplishments or Potential to Achieve: Which is More Persuasive?
If you want to persuade your superior to promote you over someone else, you could emphasize what you have accomplished, …