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Make the Most of the Subject Line

A major reason people do not read e-mail messages is because writers are sloppy about subject lines and, as a result, fail to pull the reader in.

The subject line is the first place you are communicating with a reader, the first place you are saying to the reader, “Here’s is why you need to read this.”

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The Power of Strong Verbs

Direct, forceful writing is built on strong verbs, and it is not a technique used only by storytellers. Corporate professionals can use the same tool to strengthen everyday business writing.

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Exclamation Points: Use Them Sparingly

People often say they use exclamation points to generate excitement, but the reader isn’t excited, either because the statement does not warrant so strong a punctuation mark or because the exclamation point was already used in so many sentences that it no longer has any effect.

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Why Buzzwords Are Not Persuasive

Buzzwords, those fashionable words that litter business communication, can sink a persuasive appeal. Such words are so vague they interfere with the audience’s understanding of the message, and they do not touch people emotionally.

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By Ken O’Quinn

Focus on Them Focus on Them

As a contributing author in this book on leadership, Ken offers insights and tips for managing difficult conversations, providing effective feedback, and being authentic. Order here.


Perfect Phrases for Business Letters (McGraw-Hill) Perfect Phrases for Business Letters

Provides the right words and phrases for any situation - quickly. The book was reprinted in Japanese because of high-volume sales there.


TD at Work — Business Writing for Managers

The Association for Talent Development invited Ken to write this 22-page booklet for the TD at Work series.

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Praise from Clients

You are such an interesting, knowledgeable, and entertaining speaker. Feedback was uniformly enthusiastic.
Beth CookPresidentRichmond chapter of the National Investor Relations Institute

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