Persuasive Writing: Change the Frame of Reference

Persuasive Writing: Change the Frame of Reference

The key to persuading an audience is your ability to overcome resistance, because persuasion is rarely necessary unless the audience doesn’t like your idea, doesn’t believe your message, or doesn't like you. If resistance is the big obstacle that stands in the way of...

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By Ken O’Quinn

Focus on Them Focus on Them

As a contributing author in this book on leadership, Ken offers insights and tips for managing difficult conversations, providing effective feedback, and being authentic. Order here.

Perfect Phrases for Business Letters (McGraw-Hill) Perfect Phrases for Business Letters

Provides the right words and phrases for any situation - quickly. The book was reprinted in Japanese because of high-volume sales there.

TD at Work — Business Writing for Managers

The Association for Talent Development invited Ken to write this 22-page booklet for the TD at Work series.

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Praise from Clients

Ken’s writing workshops received the highest evaluations of any training we’ve done in my five years here.
Kristi WilkinsSenior Director of Marketing CommunicationsPacific Gas & Electric

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