Be careful about fashionable new words

Resist the temptation to grab onto new words that seem to be catching on in the language. Instead, be original and specific. Using certain new words might seem trendy, but it can be a sign of lazy writing or speaking and can leave the audience wondering what you mean.

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The Inverted Pyramid: a Great Format for Web Pages

Effective Web writing is about packaging information. This includes using the inverted pyramid newspaper format, in which information appears in a most-to-least important structure, and it means keeping most pages self-contained, so that people don’t need to keep clicking “next.”

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By Ken O’Quinn

Focus on Them Focus on Them

As a contributing author in this book on leadership, Ken offers insights and tips for managing difficult conversations, providing effective feedback, and being authentic. Order here.

Perfect Phrases for Business Letters (McGraw-Hill) Perfect Phrases for Business Letters

Provides the right words and phrases for any situation - quickly. The book was reprinted in Japanese because of high-volume sales there.

TD at Work — Business Writing for Managers

The Association for Talent Development invited Ken to write this 22-page booklet for the TD at Work series.

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Praise from Clients

I learned more about writing in your six-hour session than I learned in four years at Northwestern. Your seminar has given me a renewed interest in good writing and confidence I can improve.
Liz KoreyCushman Amberg Public Relations

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