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Reducing the anxiety around grammar
Mastering the key elements of grammar does not need to make your skin crawl. Do a better job with five principles, both your writing and your credibility will improve.
read morePut real information in the subject line
Readers in business are looking for reasons not to read more messages, so be as specific as possible in a subject line to ensure that you snag the reader’s attention.
read moreCapitalization: Determining What is Proper is a Common Problem
Capitalizing things that clearly should not be in upper case is distracting to readers and sometimes makes them wince. Granted, the English language has a lot of nuances when it comes to grammar, punctuation, and mechanics (capitalization and the use of numbers), and...
read moreBe careful about fashionable new words
Resist the temptation to grab onto new words that seem to be catching on in the language. Instead, be original and specific. Using certain new words might seem trendy, but it can be a sign of lazy writing or speaking and can leave the audience wondering what you mean.
read moreA Stylebook can Save Embarrassment
A writing stylebook is an essential reference for business professionals. It answers questions about word usage and punctuation, helps to ensure consistency within a company, and can save considerable embarrassment.
read moreThe Inverted Pyramid: a Great Format for Web Pages
Effective Web writing is about packaging information. This includes using the inverted pyramid newspaper format, in which information appears in a most-to-least important structure, and it means keeping most pages self-contained, so that people don’t need to keep clicking “next.”
read moreSocial media “toolkit” has more influence than traditional news release
More companies are re-examining how they distribute their news to the media. They are moving away from sole reliance on the traditional news release and more toward a release that includes video, audio, and other social media elements. It is far more useful to a journalist and is far more effective in spreading the news.
read moreWant to Influence? Can the Slides
More people are voicing concern about the so-called PowerPoint to Death Syndrome. From school rooms to board rooms, people are tuning out quickly. The key is to have an interactive conversation with the audience.
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