If you are presenting a reader with two ideas in writing, A and then B, and the one you want people to choose is A, should you position it first or second? “Second!” you say, because of the often-heard notion that people remember the last thing they read....
The passive voice remains an easy target of business writing critics, but sometimes it is preferable to an active sentence. “There’s too much passive writing,” grumbles one colleague, while another urges, “Always use the active voice.”...
Jobs become boring when the daily routine is repetitive, and so does writing when you read short, choppy sentences with the same structure and length. But everyday business writing doesn’t need to read like a children’s book. The simplest sentence...
Simple and direct is the reliable go-to sentence structure of English, but if you edit closely and notice that certain words in a sentence create important emphasis, rearrange the order to position those words at the end. Positioning words for emphasis, so that you...
The way many people read today — tapping, skimming, swiping – is affecting how well we process and remember information, says a neuroscientist who studies digital reading. Maryanne Wolf, author of Reader Come Home: the Reading Brain in a Digital World, says...
Ask people for words starting with “c” that describe good writing, and they will quickly toss out clear and concise, which are the backbone of good writing. But other important qualities also begin with “c.” Cohesive — When you breeze...
Positioning information can be an important factor when you are trying to persuade
Praise from Clients
Participating in your course was one of my best experiences in the past few years. It was such a pleasure to be in a room full of people whose goal was to strengthen their writing, and you did a fantastic job of leading the class.
I learned more about writing in your six-hour session than I learned in four years at Northwestern. Your seminar has given me a renewed interest in good writing and confidence I can improve.
Liz KoreyCushman Amberg Public Relations
My team had some great feedback on the time they spent with you. They really learned a lot and you received rave reviews.
Susan LintonsmithVice President of CommunicationsRed Robin Gourmet Burgers
After working with Ken, I became a confident, creative writer and went on to have an award-winning consulting business. I would not be having this success were it not for the skills I learned from Ken.
Angelique RewersBon Mot Communications
Ken gave one of the best courses I’ve ever taken. He teaches staff how to write properly, clearly and concisely, from e-mails to major planning documents.
Debby ArnoldManagerVisa International
I am pleased to announce we will be modifying our press release format. The new format is in line with the recommendations of Ken O’Quinn, who has conducted the writing workshops for worldwide PR. While they may seem subtle, the changes are powerful when it comes to conveying a strong, clear message.
Kristin HollinsVice President of CommunicationsOracle
Ken’s writing workshops received the highest evaluations of any training we’ve done in my five years here.
Kristi WilkinsSenior Director of Marketing CommunicationsPacific Gas & Electric
Ken O’Quinn is the best writing coach I have ever worked with.