If you are presenting a reader with two ideas in writing, A and then B, and the one you want people to choose is A, should you position it first or second? “Second!” you say, because of the often-heard notion that people remember the last thing they read....
The passive voice remains an easy target of business writing critics, but sometimes it is preferable to an active sentence. “There’s too much passive writing,” grumbles one colleague, while another urges, “Always use the active voice.”...
Jobs become boring when the daily routine is repetitive, and so does writing when you read short, choppy sentences with the same structure and length. But everyday business writing doesn’t need to read like a children’s book. The simplest sentence...
Simple and direct is the reliable go-to sentence structure of English, but if you edit closely and notice that certain words in a sentence create important emphasis, rearrange the order to position those words at the end. Positioning words for emphasis, so that you...
The way many people read today — tapping, skimming, swiping – is affecting how well we process and remember information, says a neuroscientist who studies digital reading. Maryanne Wolf, author of Reader Come Home: the Reading Brain in a Digital World, says...
Ask people for words starting with “c” that describe good writing, and they will quickly toss out clear and concise, which are the backbone of good writing. But other important qualities also begin with “c.” Cohesive — When you breeze...
The feedback from the 40+ communicators who participated in the workshops was overwhelmingly positive. He is passionate about good writing, and it is contagious when he presents. We’re already planning to have him back.
Participating in your course was one of my best experiences in the past few years. It was such a pleasure to be in a room full of people whose goal was to strengthen their writing, and you did a fantastic job of leading the class.
After working with Ken, I became a confident, creative writer and went on to have an award-winning consulting business. I would not be having this success were it not for the skills I learned from Ken.
Angelique RewersBon Mot Communications
That was a great presentation. We’re getting rave reviews. It was new information, thoughtfully presented and highly interactive. We loved it! Let’s discuss having you come back.
Laura HamburgPresidentStamford IABC chapter
I learned more helpful tips than in any other writing course in the past 40 years. As an engineer, knowing the “why” is important.
David EiermanMotorola Solutions
I am pleased to announce we will be modifying our press release format. The new format is in line with the recommendations of Ken O’Quinn, who has conducted the writing workshops for worldwide PR. While they may seem subtle, the changes are powerful when it comes to conveying a strong, clear message.
Kristin HollinsVice President of CommunicationsOracle
My team had some great feedback on the time they spent with you. They really learned a lot and you received rave reviews.
Susan LintonsmithVice President of CommunicationsRed Robin Gourmet Burgers
What a teacher you are. In your brief session, you taught me four valuable things.
Chet Burgerone of the pioneers of PR in America
Ken gave one of the best courses I’ve ever taken. He teaches staff how to write properly, clearly and concisely, from e-mails to major planning documents.