If you are trying to persuade someone on a topic that you are knowledgeable about, convey your expertise up front. People who try to make a decision while listening to expert advice often stop analyzing and simply accept the recommendation. People often seek expertise...
Language traditionalists bristle when people use nouns as verbs and vice versa, but such conversions have a long history in English. Just be careful about using new forms that readers might interpret as sloppiness. Many people are convinced that words are one part of...
The use of visual content continues to increase, but what many people don’t know is why the brain likes visual content more than a descriptive sentence. For several years, the popularity of videos and pictures has surged, even on Facebook and Twitter, which were...
Helping verbs (is, are, was, were, will be, etc.) often are necessary to express a point in time (verb tense), but you can strengthen your sentence by stripping them when they are unnecessary. Write with strong verbs, a valuable piece of wisdom for centuries,...
Corporate intranets contain many articles but fewer stories. Adding narrative elements can elevate a ho-hum article to an engaging story. The word story is loosely applied to almost any article, and for the sake of discussion we can use the term broadly, because...
We know that stories can be entertaining and inspirational, but they also can be persuasive, for a reason many people are not aware of. When an audience focuses on a story line, they pay less attention to the subtle message intended to influence them. We persuade...
If you want to persuade your superior to promote you over someone else, you could emphasize what you have accomplished, …
Praise from Clients
Participating in your course was one of my best experiences in the past few years. It was such a pleasure to be in a room full of people whose goal was to strengthen their writing, and you did a fantastic job of leading the class.
Ken’s writing workshops received the highest evaluations of any training we’ve done in my five years here.
Kristi WilkinsSenior Director of Marketing CommunicationsPacific Gas & Electric
You are such an interesting, knowledgeable, and entertaining speaker. Feedback was uniformly enthusiastic.
Beth CookPresidentRichmond chapter of the National Investor Relations Institute
I learned more helpful tips than in any other writing course in the past 40 years. As an engineer, knowing the “why” is important.
David EiermanMotorola Solutions
What a teacher you are. In your brief session, you taught me four valuable things.
Chet Burgerone of the pioneers of PR in America
That was a great presentation. We’re getting rave reviews. It was new information, thoughtfully presented and highly interactive. We loved it! Let’s discuss having you come back.
Laura HamburgPresidentStamford IABC chapter
The feedback from the 40+ communicators who participated in the workshops was overwhelmingly positive. He is passionate about good writing, and it is contagious when he presents. We’re already planning to have him back.
I learned more about writing in your six-hour session than I learned in four years at Northwestern. Your seminar has given me a renewed interest in good writing and confidence I can improve.
Liz KoreyCushman Amberg Public Relations
I am pleased to announce we will be modifying our press release format. The new format is in line with the recommendations of Ken O’Quinn, who has conducted the writing workshops for worldwide PR. While they may seem subtle, the changes are powerful when it comes to conveying a strong, clear message.
Kristin HollinsVice President of CommunicationsOracle
Ken gave one of the best courses I’ve ever taken. He teaches staff how to write properly, clearly and concisely, from e-mails to major planning documents.