When you want to convince someone that your point of view stronger than someone else’s, you might avoid mentioning any opposing opinions. After all, that would give people an opportunity to consider those views. But research shows that mentioning an opposing...
People sometimes try to justify they way they write by saying, “that’s my style,” but in business communication, clarity and economy of language take precedence. Style refers to how writers present themselves on the page: the words they choose, the...
If you are trying to persuade someone on a topic that you are knowledgeable about, convey your expertise up front. People who try to make a decision while listening to expert advice often stop analyzing and simply accept the recommendation. People often seek expertise...
Language traditionalists bristle when people use nouns as verbs and vice versa, but such conversions have a long history in English. Just be careful about using new forms that readers might interpret as sloppiness. Many people are convinced that words are one part of...
The use of visual content continues to increase, but what many people don’t know is why the brain likes visual content more than a descriptive sentence. For several years, the popularity of videos and pictures has surged, even on Facebook and Twitter, which were...
Helping verbs (is, are, was, were, will be, etc.) often are necessary to express a point in time (verb tense), but you can strengthen your sentence by stripping them when they are unnecessary. Write with strong verbs, a valuable piece of wisdom for centuries,...
Positioning information can be an important factor when you are trying to persuade
Praise from Clients
I learned more helpful tips than in any other writing course in the past 40 years. As an engineer, knowing the “why” is important.
David EiermanMotorola Solutions
The feedback from the 40+ communicators who participated in the workshops was overwhelmingly positive. He is passionate about good writing, and it is contagious when he presents. We’re already planning to have him back.
My team had some great feedback on the time they spent with you. They really learned a lot and you received rave reviews.
Susan LintonsmithVice President of CommunicationsRed Robin Gourmet Burgers
Ken gave one of the best courses I’ve ever taken. He teaches staff how to write properly, clearly and concisely, from e-mails to major planning documents.
Debby ArnoldManagerVisa International
You are such an interesting, knowledgeable, and entertaining speaker. Feedback was uniformly enthusiastic.
Beth CookPresidentRichmond chapter of the National Investor Relations Institute
I am pleased to announce we will be modifying our press release format. The new format is in line with the recommendations of Ken O’Quinn, who has conducted the writing workshops for worldwide PR. While they may seem subtle, the changes are powerful when it comes to conveying a strong, clear message.
Kristin HollinsVice President of CommunicationsOracle
Ken’s writing workshops received the highest evaluations of any training we’ve done in my five years here.
Kristi WilkinsSenior Director of Marketing CommunicationsPacific Gas & Electric
I learned more about writing in your six-hour session than I learned in four years at Northwestern. Your seminar has given me a renewed interest in good writing and confidence I can improve.
Liz KoreyCushman Amberg Public Relations
What a teacher you are. In your brief session, you taught me four valuable things.