Apr 22, 2020 | Communication, Effective Writing, Managing, Uncategorized
People sometimes try to justify they way they write by saying, “that’s my style,” but in business communication, clarity and economy of language take precedence. Style refers to how writers present themselves on the page: the words they choose, the...
Nov 14, 2019 | Communication, Persuasion
If you are trying to persuade someone on a topic that you are knowledgeable about, convey your expertise up front. People who try to make a decision while listening to expert advice often stop analyzing and simply accept the recommendation. People often seek expertise...
Oct 29, 2019 | Communication, Effective Writing, Punctuation and Grammar
Language traditionalists bristle when people use nouns as verbs and vice versa, but such conversions have a long history in English. Just be careful about using new forms that readers might interpret as sloppiness. Many people are convinced that words are one part of...
Oct 24, 2019 | Communication
The use of visual content continues to increase, but what many people don’t know is why the brain likes visual content more than a descriptive sentence. For several years, the popularity of videos and pictures has surged, even on Facebook and Twitter, which were...
Oct 24, 2019 | Communication, Editing, Effective Writing, Punctuation and Grammar
Helping verbs (is, are, was, were, will be, etc.) often are necessary to express a point in time (verb tense), but you can strengthen your sentence by stripping them when they are unnecessary. Write with strong verbs, a valuable piece of wisdom for centuries,...
Oct 21, 2019 | Communication, Editing, Effective Writing
Corporate intranets contain many articles but fewer stories. Adding narrative elements can elevate a ho-hum article to an engaging story. The word story is loosely applied to almost any article, and for the sake of discussion we can use the term broadly, because...