Excessive capitalization is widespread in business, particularly in job titles. Know when it’s appropriate to capitalize. People frequently uppercase a word because they saw it capitalized elsewhere, because it “looks right,” or because they just...
A simple “thank-you” can go a long way. It is more than a polite gesture; it makes the other person feel more valued and competent. We tend to think of gratitude as an emotion that affects the receiver: The person’s face lights up because you were...
People eager to have their request approved often make the mistake of asking for too much at the start. Asking for less initially often leads to a better result. Let’s say you want management to approve a costly new training program. Rather than ask for the full...
People often begin reading a message and suddenly pause, uncertain who is speaking. Is this written from the writer’s perspective, or someone else’s, perhaps the company’s? The issue is point of view, a literary term that applies to any type of...
Asking a reader two or three questions in an email and getting only one answer is frustrating, but there is a reason it happens. You need to alert the reader early to the fact that you have more than one question. Give the reader a clear path. Not all messages...
Many people have heard the advice “write the way you talk” so as to sound conversational in a written message, but an important clarification is missing from that advice. Conversational speech is terribly inefficient, so be sure to edit carefully to make...
Historically, humans have developed the brain capacity for "deep reading," that is, processing information, relating it to our existing knowledge, …
Praise from Clients
Thanks for a great session. You are a sincerely great writing teacher.
Allyson StinchfieldAtomic PR
The feedback from the 40+ communicators who participated in the workshops was overwhelmingly positive. He is passionate about good writing, and it is contagious when he presents. We’re already planning to have him back.
I learned more about writing in your six-hour session than I learned in four years at Northwestern. Your seminar has given me a renewed interest in good writing and confidence I can improve.
Liz KoreyCushman Amberg Public Relations
My team had some great feedback on the time they spent with you. They really learned a lot and you received rave reviews.
Susan LintonsmithVice President of CommunicationsRed Robin Gourmet Burgers
That was a great presentation. We’re getting rave reviews. It was new information, thoughtfully presented and highly interactive. We loved it! Let’s discuss having you come back.
Laura HamburgPresidentStamford IABC chapter
Ken gave one of the best courses I’ve ever taken. He teaches staff how to write properly, clearly and concisely, from e-mails to major planning documents.
Debby ArnoldManagerVisa International
What a teacher you are. In your brief session, you taught me four valuable things.
Chet Burgerone of the pioneers of PR in America
Participating in your course was one of my best experiences in the past few years. It was such a pleasure to be in a room full of people whose goal was to strengthen their writing, and you did a fantastic job of leading the class.
I learned more helpful tips than in any other writing course in the past 40 years. As an engineer, knowing the “why” is important.
David EiermanMotorola Solutions
I am pleased to announce we will be modifying our press release format. The new format is in line with the recommendations of Ken O’Quinn, who has conducted the writing workshops for worldwide PR. While they may seem subtle, the changes are powerful when it comes to conveying a strong, clear message.
Kristin HollinsVice President of CommunicationsOracle