Avoid the widespread tendency to capitalize common nouns. Not everything has an official, formal name, but many writers think that if it’s something special, it should be upper case. Writers routinely uppercase names of committees, projects, departments, titles...
The writing craft requires that you think like both a writer and an editor because at the end of the drafting process, the two tasks are intertwined. Writing has three phases: drafting, revising, where you make changes and rewrite, and then editing. Many people think...
The word “that” is often unnecessary, but not always. Be sure you don’t cause readers to stumble. “Get rid of ‘that’; you don’t need it” is common advice, but as is often true with nuggets of wisdom about writing, it...
Being an effective editor means that you encourage a writer by working collaboratively. One way to do that is to let the writer have a voice. It is a familiar scene: A writer walks into the manager’s office to discuss a draft that the manager has edited, and the...
We are familiar with the subject-verb-object sentence structure, but a series of consecutive sentences constructed that way is boring to read. Add a little variety to make the writing more lively and more emphatic. Part of what distinguishes good writing is that...
Clarity is always the preeminent concern when writing, and the most important factors that determine a clear sentence are word choice, sentence structure, and punctuation. People often associate clarity with sentence length, but a 55-word sentence can be immediately...
Jobs become boring when the daily routine is repetitive, and so does writing when you read short, choppy sentences with …
Praise from Clients
The feedback from the 40+ communicators who participated in the workshops was overwhelmingly positive. He is passionate about good writing, and it is contagious when he presents. We’re already planning to have him back.
I learned more helpful tips than in any other writing course in the past 40 years. As an engineer, knowing the “why” is important.
David EiermanMotorola Solutions
Thanks for a great session. You are a sincerely great writing teacher.
Allyson StinchfieldAtomic PR
What a teacher you are. In your brief session, you taught me four valuable things.
Chet Burgerone of the pioneers of PR in America
You are such an interesting, knowledgeable, and entertaining speaker. Feedback was uniformly enthusiastic.
Beth CookPresidentRichmond chapter of the National Investor Relations Institute
After working with Ken, I became a confident, creative writer and went on to have an award-winning consulting business. I would not be having this success were it not for the skills I learned from Ken.
Angelique RewersBon Mot Communications
Ken’s writing workshops received the highest evaluations of any training we’ve done in my five years here.
Kristi WilkinsSenior Director of Marketing CommunicationsPacific Gas & Electric
Ken gave one of the best courses I’ve ever taken. He teaches staff how to write properly, clearly and concisely, from e-mails to major planning documents.
Debby ArnoldManagerVisa International
My team had some great feedback on the time they spent with you. They really learned a lot and you received rave reviews.
Susan LintonsmithVice President of CommunicationsRed Robin Gourmet Burgers
I am pleased to announce we will be modifying our press release format. The new format is in line with the recommendations of Ken O’Quinn, who has conducted the writing workshops for worldwide PR. While they may seem subtle, the changes are powerful when it comes to conveying a strong, clear message.
Kristin HollinsVice President of CommunicationsOracle