Archive: Effective Writing

Cliches Make Corporate Writing Dry as a Bone

Cliches Make Corporate Writing Dry as a Bone

Time-worn phrases give your writing a boring tone that lacks originality.   Corporate writing is laced with such expressions as win-win, team effort, paradigm shift, and game changer. As a reader, you wonder, is the writer really that dull? Cliches are...
Five Things Readers Want in an Email

Five Things Readers Want in an Email

If you want to connect with readers, pay attention to five things they want in an email. Business professionals waste an enormous amount of time dealing with the same information two or three times because messages are poorly written the first time. The reader, unable...