If you want to connect with readers, pay attention to five things they want in an email. Business professionals waste an enormous amount of time dealing with the same information two or three times because messages are poorly written the first time. The reader, unable...
Dashes and hyphens look to be similar punctuation marks, but they play different roles. Knowing the difference can add clarity to your meaning. A dash sets off information that needs emphasis; a hyphen joins words that are used together to form an adjective. The dash...
In corporate writing, technical writing, or public relations writing, using overly complex words to sound impressive doesn’t work, according to a psychologist who asked readers what they thought. People can strengthen their professional image through their...
Avoid the widespread tendency to capitalize common nouns. Not everything has an official, formal name, but many writers think that if it’s something special, it should be upper case. Writers routinely uppercase names of committees, projects, departments, titles...
Grammar purists bristle when they hear the plural they used to refer to one person, but the usage is likely to stick, because it’s a convenient answer to a vexing writing problem. When you don’t know if someone is male or female, you need to find a...
The writing craft requires that you think like both a writer and an editor because at the end of the drafting process, the two tasks are intertwined. Writing has three phases: drafting, revising, where you make changes and rewrite, and then editing. Many people think...
If you want to persuade your superior to promote you over someone else, you could emphasize what you have accomplished, …
Praise from Clients
I learned more helpful tips than in any other writing course in the past 40 years. As an engineer, knowing the “why” is important.
David EiermanMotorola Solutions
The feedback from the 40+ communicators who participated in the workshops was overwhelmingly positive. He is passionate about good writing, and it is contagious when he presents. We’re already planning to have him back.
I learned more about writing in your six-hour session than I learned in four years at Northwestern. Your seminar has given me a renewed interest in good writing and confidence I can improve.
Liz KoreyCushman Amberg Public Relations
After working with Ken, I became a confident, creative writer and went on to have an award-winning consulting business. I would not be having this success were it not for the skills I learned from Ken.
Angelique RewersBon Mot Communications
Participating in your course was one of my best experiences in the past few years. It was such a pleasure to be in a room full of people whose goal was to strengthen their writing, and you did a fantastic job of leading the class.
Ken’s writing workshops received the highest evaluations of any training we’ve done in my five years here.
Kristi WilkinsSenior Director of Marketing CommunicationsPacific Gas & Electric
What a teacher you are. In your brief session, you taught me four valuable things.
Chet Burgerone of the pioneers of PR in America
Thanks for a great session. You are a sincerely great writing teacher.
Allyson StinchfieldAtomic PR
Ken gave one of the best courses I’ve ever taken. He teaches staff how to write properly, clearly and concisely, from e-mails to major planning documents.
Debby ArnoldManagerVisa International
My team had some great feedback on the time they spent with you. They really learned a lot and you received rave reviews.
Susan LintonsmithVice President of CommunicationsRed Robin Gourmet Burgers