Persuading employees to improve performance can be as easy as showing them how their jobs benefit others. Psychologists have often said that a manager can improve job performance by changing a person’s perception of how the job benefits others. Scholars assume...
Description, facts, and statistics might be interesting, but they don’t tell a story. Essential elements are missing. Few words are as pervasive in the business world as storytelling. Stories can captivate an audience, inspire employees, and build a leader’s...
Avoid the widespread tendency to capitalize nouns arbitrarily. Not everything deserves special treatment. People routinely uppercase names of committees, projects, titles, departments and assorted other things, usually for one of these three reasons. They copy what...
Writing with clarity means providing enough context that the reader can make sense of the message. How many times have you opened an email, and the first words are something such as That sounds great, or It shouldn’t be a big problem. What were That and it...
Writers with expertise on a particular topic often are blind to the fact that their audience is not as knowledgeable. When a person has extensive knowledge about a particular topic, she becomes consumed by the details and nuances of the subject, which can lead to what...
Whether you are a business professional writing a detailed memo or an author writing a book, you need a sense of direction. Ha Jin, an award-winning novelist, says that when he plans a book, he creates an outline that includes the beginning, the chapters, the major...
Positioning information can be an important factor when you are trying to persuade
Praise from Clients
You are such an interesting, knowledgeable, and entertaining speaker. Feedback was uniformly enthusiastic.
Beth CookPresidentRichmond chapter of the National Investor Relations Institute
Ken’s writing workshops received the highest evaluations of any training we’ve done in my five years here.
Kristi WilkinsSenior Director of Marketing CommunicationsPacific Gas & Electric
The feedback from the 40+ communicators who participated in the workshops was overwhelmingly positive. He is passionate about good writing, and it is contagious when he presents. We’re already planning to have him back.
I learned more about writing in your six-hour session than I learned in four years at Northwestern. Your seminar has given me a renewed interest in good writing and confidence I can improve.
Liz KoreyCushman Amberg Public Relations
After working with Ken, I became a confident, creative writer and went on to have an award-winning consulting business. I would not be having this success were it not for the skills I learned from Ken.
Angelique RewersBon Mot Communications
That was a great presentation. We’re getting rave reviews. It was new information, thoughtfully presented and highly interactive. We loved it! Let’s discuss having you come back.
Laura HamburgPresidentStamford IABC chapter
My team had some great feedback on the time they spent with you. They really learned a lot and you received rave reviews.
Susan LintonsmithVice President of CommunicationsRed Robin Gourmet Burgers
Ken O’Quinn is the best writing coach I have ever worked with.