Archive: Effective Writing

Motivating Employees to Improve Performance

Persuading employees to improve performance can be as easy as showing them how their jobs benefit others. Psychologists have often said that a manager can improve job performance by changing a person’s perception of how the job benefits others. Scholars assume...
Storytelling Elements that can Captivate an Audience

Storytelling Elements that can Captivate an Audience

Description, facts, and statistics might be interesting, but they don’t tell a story. Essential elements are missing. Few words are as pervasive in the business world as storytelling. Stories can captivate an audience, inspire employees, and build a leader’s...

Ease Up on Capitalization: Not Everything is Special

Avoid the widespread tendency to capitalize nouns arbitrarily. Not everything deserves special treatment. People routinely uppercase names of committees, projects, titles, departments and assorted other things, usually for one of these three reasons. They copy what...

Writing With Clarity: Don’t Make the Reader Work

Writing with clarity means providing enough context that the reader can make sense of the message. How many times have you opened an email, and the first words are something such as That sounds great, or It shouldn’t be a big problem. What were That and it...

Coherent, Engaging Writing Requires Planning

Whether you are a business professional writing a detailed memo or an author writing a book, you need a sense of direction. Ha Jin, an award-winning novelist, says that when he plans a book, he creates an outline that includes the beginning, the chapters, the major...