Archive: Effective Writing

News Judgment: What Makes a Good Story?

Keynote speakers, executives, trainers, and PR pros are encouraged to tell stories to engage the audience, but many seem unclear about what makes a good story. That’s why people sometimes ramble on aimlessly about this or that, leaving the audience wondering,...

Why We Remember More When We Handwrite

A psychologist says that we remember more when we handwrite because the brain has time to absorb the meaning. People are increasingly using laptops to take notes in meetings and classes, because it’s faster and because everyone is accustomed to typing. Some...

Express Displeasure Politely for Desired Results

Learning to express displeasure politely invites a civilized discussion and increases the likelihood that the other person will accept your point of view.   This was a lesson that a Harvard Business School professor apparently did not consider before sending a...

Two Persuasion Principles that Moved People to Vote

Get-out-the-vote campaigns succeeded because of two persuasion principles A low voter turnout is a hallmark of mid-term elections, so a huge push in the fall to motivate people to go to the polls relied on two persuasion principles. The group America Votes sent...