Archive: Effective Writing

Paragraph Unity and Length: Keys to Readability

If you want to hold an audience’s attention, paragraph unity and length are important to readability. Many people write until the text appears to be getting long, then put in a period and hit enter. But a paragraph is not a randomly created chunk of black print....

Five Ways to Organize Information

You might be scratching your head as you try to arrange your topics before starting to write, but you only have five ways to organize information. Many people don’t invest much time, if any, in organizing. They assume that as long as all the information is in...

Capitalizing Titles (or not): Three Common Scenarios

Excessive capitalization is widespread in business, and one place is in job titles. A person’s title warrants capitalization because it is a special professional designation, but the widely accepted business writing style calls for capitalizing it only when it...