If you want to hold an audience’s attention, paragraph unity and length are important to readability. Many people write until the text appears to be getting long, then put in a period and hit enter. But a paragraph is not a randomly created chunk of black print....
You might be scratching your head as you try to arrange your topics before starting to write, but you only have five ways to organize information. Many people don’t invest much time, if any, in organizing. They assume that as long as all the information is in...
Major news sites are models of how to use strong headlines and tight story summaries to pull readers in and get them to click. Getting attention is about more than writing a good lead paragraph for your article or story. No one will see your creative lead if the...
Steven Pinker, the famous psycholinguist, says the Elements of Style usage manual is valuable but has some “cockamamie advice.” In an essay titled Writing in the 21st Century (http://bit.ly/1xBiAiN. Skip the first six paragraphs), Pinker, now at Harvard, notes that...
Excessive capitalization is widespread in business, and one place is in job titles. A person’s title warrants capitalization because it is a special professional designation, but the widely accepted business writing style calls for capitalizing it only when it...
If you send a persuasive message to a group, consider two important factors: the strength of your argument and the number of people who will process it. For persuasive writing to be effective, an audience needs to be motivated to read the message (or hear it). And one...
Positioning information can be an important factor when you are trying to persuade
Praise from Clients
What a teacher you are. In your brief session, you taught me four valuable things.
Chet Burgerone of the pioneers of PR in America
Ken’s writing workshops received the highest evaluations of any training we’ve done in my five years here.
Kristi WilkinsSenior Director of Marketing CommunicationsPacific Gas & Electric
I am pleased to announce we will be modifying our press release format. The new format is in line with the recommendations of Ken O’Quinn, who has conducted the writing workshops for worldwide PR. While they may seem subtle, the changes are powerful when it comes to conveying a strong, clear message.
Kristin HollinsVice President of CommunicationsOracle
Ken gave one of the best courses I’ve ever taken. He teaches staff how to write properly, clearly and concisely, from e-mails to major planning documents.
Debby ArnoldManagerVisa International
Ken O’Quinn is the best writing coach I have ever worked with.
I learned more helpful tips than in any other writing course in the past 40 years. As an engineer, knowing the “why” is important.
David EiermanMotorola Solutions
The feedback from the 40+ communicators who participated in the workshops was overwhelmingly positive. He is passionate about good writing, and it is contagious when he presents. We’re already planning to have him back.
My team had some great feedback on the time they spent with you. They really learned a lot and you received rave reviews.
Susan LintonsmithVice President of CommunicationsRed Robin Gourmet Burgers
You are such an interesting, knowledgeable, and entertaining speaker. Feedback was uniformly enthusiastic.
Beth CookPresidentRichmond chapter of the National Investor Relations Institute
Participating in your course was one of my best experiences in the past few years. It was such a pleasure to be in a room full of people whose goal was to strengthen their writing, and you did a fantastic job of leading the class.