People often decide how to respond to your persuasive message based not on the content but on your credibility. If you sit down to write a persuasive message, you probably focus on carefully selecting the right words and emphasizing the appropriate points. But the...
“Write the way you talk” is good advice for being conversational, but not necessarily for being concise. That’s because the way you talk is anything but concise. Conversational writing has a simplified, relaxed quality, and you might read your...
Quotes are often followed by an executive’s lengthy title, sometimes more than one, but that level of specificity just slows the reader. Attribution is important, but there is no need to be excessive. The bank news release quote ended with … said Pam...
A study of student writing found that most students knew enough to avoid using “textisms” in formal assignments. Ever since instant messaging arrived in the mid 90s, there has been concern about a decline in writing skills, and it increased with the advent...
Speaking persuasively means avoiding hedges and hesitations, which cause the audience to question your credibility. Several experiments in social psychology have shown that a person with a powerful speaking style influences how the audience evaluates that person....
Reducing the size of your initial request can be an effective persuasive tactic because it makes the request less burdensome to your audience. Let’s say you want management to approve a costly new training curriculum. Rather than ask for the full program, try...
Positioning information can be an important factor when you are trying to persuade
Praise from Clients
What a teacher you are. In your brief session, you taught me four valuable things.
Chet Burgerone of the pioneers of PR in America
Ken’s writing workshops received the highest evaluations of any training we’ve done in my five years here.
Kristi WilkinsSenior Director of Marketing CommunicationsPacific Gas & Electric
I am pleased to announce we will be modifying our press release format. The new format is in line with the recommendations of Ken O’Quinn, who has conducted the writing workshops for worldwide PR. While they may seem subtle, the changes are powerful when it comes to conveying a strong, clear message.
Kristin HollinsVice President of CommunicationsOracle
Ken gave one of the best courses I’ve ever taken. He teaches staff how to write properly, clearly and concisely, from e-mails to major planning documents.
Debby ArnoldManagerVisa International
Ken O’Quinn is the best writing coach I have ever worked with.
I learned more helpful tips than in any other writing course in the past 40 years. As an engineer, knowing the “why” is important.
David EiermanMotorola Solutions
The feedback from the 40+ communicators who participated in the workshops was overwhelmingly positive. He is passionate about good writing, and it is contagious when he presents. We’re already planning to have him back.
My team had some great feedback on the time they spent with you. They really learned a lot and you received rave reviews.
Susan LintonsmithVice President of CommunicationsRed Robin Gourmet Burgers
You are such an interesting, knowledgeable, and entertaining speaker. Feedback was uniformly enthusiastic.
Beth CookPresidentRichmond chapter of the National Investor Relations Institute
Participating in your course was one of my best experiences in the past few years. It was such a pleasure to be in a room full of people whose goal was to strengthen their writing, and you did a fantastic job of leading the class.