Archive: Effective Writing

Effective Writing – Conversational and Concise

“Write the way you talk” is good advice for being conversational, but not necessarily for being concise. That’s because the way you talk is anything but concise. Conversational writing has a simplified, relaxed quality, and you might read your...

Keep Attribution Short When Quoting People

Quotes are often followed by an executive’s lengthy title, sometimes more than one, but that level of specificity just slows the reader. Attribution is important, but there is no need to be excessive. The bank news release quote ended with  … said Pam...

Persuasive Speakers Avoid Powerless Language

Speaking persuasively means avoiding hedges and hesitations, which cause the audience to question your credibility. Several experiments in social psychology have shown that a person with a powerful speaking style influences how the audience evaluates that person....

Persuasive Writing: Consider Asking for Less

Reducing the size of your initial request can be an effective persuasive tactic because it makes the request less burdensome to your audience. Let’s say you want management to approve a costly new training curriculum. Rather than ask for the full program, try...