Archive: Effective Writing

Sentence Variety: Tweak the Beginning but Keep it Short

Occasionally using an introductory clause or phrase adds variety to sentence structure, but keep the opening elements short. The goal of a writer should be to create clear, graceful prose that a reader can easily absorb and process. One way to achieve that is through...

Op-ed Writing: Make Your Position Clear

An op-ed piece is a great opportunity to gain exposure for a CEO and raise awareness of an issue, but opinion writing is challenging. Commentaries and editorials are not like ordinary news writing or feature writing. Op-ed writing requires a well-crafted argument that...

Punctuation at the End of Quotations

When it appears that two punctuation marks are necessary at the end of a quote, many writers scratch their heads. Consider this example: Can you imagine how people felt when she yelled, “I refuse to listen to this!” Many people are inclined to put a...

Using “Sucks” in Business Might not Impress

Business communication should be conversational, but there are limits. “Sucks” raises eyebrows in a professional setting. In an interview with the Wall Street Journal, John Podesta, former chief of staff in the Clinton administration, criticized the Obama...

Writing Lively Quotes

Communications people routinely create quotes for news releases, but that doesn’t mean the quotes need to be dull. Quotes are intended to deepen a reader’s understanding of an article, a release, or a story by providing facts, insight, a perspective, or...