At the top of the abstraction ladder are obscure terms and concepts that leave you in a fog; at the bottom is concrete language that people can visualize. You see a promo for a “virtual knowledge transfer event” and then realize it’s a webinar. You...
Knowing where to use a comma before the word “so” is often challenging. Sometimes you need it; other times you should omit it because the context is different. The comma is the most common punctuation mark and the one people wrestle with the most,...
Summary paragraphs are helpful to readers, but while many people have heard of them, few people actually write them. In an email of several paragraphs, a formal memo, or a report, the opening paragraph should give the reader a window into what the entire memo is...
A Wall Street Journal story about the increasing demand for foods that say “protein” on the packaging, http://on.wsj.com/ZsMZhK, highlights the careful use of words for a persuasive effect. For nearly a century, marketing people and politicians have carefully chosen...
If you want to influence people in a written message, they first need to read it carefully. So how do you induce people to invest the effort? Social psychologists Robert Petty and John Cacioppo found that two factors determine whether someone will think carefully...
Expository writing might sound like a lofty term for some kind of literature, but it’s what we do every day in business: inform, clarify, simplify. In high school, I thought the word prose was an academic term, but it actually applies to any sentence you write....
Positioning information can be an important factor when you are trying to persuade
Praise from Clients
The feedback from the 40+ communicators who participated in the workshops was overwhelmingly positive. He is passionate about good writing, and it is contagious when he presents. We’re already planning to have him back.
That was a great presentation. We’re getting rave reviews. It was new information, thoughtfully presented and highly interactive. We loved it! Let’s discuss having you come back.
Laura HamburgPresidentStamford IABC chapter
Ken’s writing workshops received the highest evaluations of any training we’ve done in my five years here.
Kristi WilkinsSenior Director of Marketing CommunicationsPacific Gas & Electric
I learned more about writing in your six-hour session than I learned in four years at Northwestern. Your seminar has given me a renewed interest in good writing and confidence I can improve.
Liz KoreyCushman Amberg Public Relations
What a teacher you are. In your brief session, you taught me four valuable things.
Chet Burgerone of the pioneers of PR in America
I am pleased to announce we will be modifying our press release format. The new format is in line with the recommendations of Ken O’Quinn, who has conducted the writing workshops for worldwide PR. While they may seem subtle, the changes are powerful when it comes to conveying a strong, clear message.
Kristin HollinsVice President of CommunicationsOracle
Participating in your course was one of my best experiences in the past few years. It was such a pleasure to be in a room full of people whose goal was to strengthen their writing, and you did a fantastic job of leading the class.
Thanks for a great session. You are a sincerely great writing teacher.
Allyson StinchfieldAtomic PR
Ken gave one of the best courses I’ve ever taken. He teaches staff how to write properly, clearly and concisely, from e-mails to major planning documents.
Debby ArnoldManagerVisa International
My team had some great feedback on the time they spent with you. They really learned a lot and you received rave reviews.
Susan LintonsmithVice President of CommunicationsRed Robin Gourmet Burgers