Archive: Effective Writing

Recommended Resources For Business Writers

An essential way to become a stronger writer is to be conscientious when you write, to think about principles and techniques of good writing that apply to the type of communication you are composing. That knowledge comes in part from good resources: books, articles,...

Clarity Motivates People to Read Your Message

Encapsulating key points of a message in the opening paragraph helps not only with clarity but also with persuasiveness.   When important highlights are stated clearly and succinctly at the start of a message, it can increase your chance of persuading the reader...
Tips to Write Quotes that Come Alive

Tips to Write Quotes that Come Alive

Public relations and communications professionals routinely create quotes for news releases, but that doesn’t mean the quotes need to be dull. Quotes are meant to deepen a reader’s understanding of an article, a release, or a story by providing facts, insight, a...
Public Relations Tips: What Makes a Great News Story?

Public Relations Tips: What Makes a Great News Story?

People sometimes ramble on aimlessly about this or that, leaving the audience wondering, where is she going with this? Keynote speakers, executives, trainers, and PR pros are encouraged to tell stories to engage the audience, but many seem unclear about what makes a...
PR Writing Tip: Your Sentences May Be TOO Long

PR Writing Tip: Your Sentences May Be TOO Long

A person usually has good intentions when he or she suggests the right way or wrong way to do something in writing, but if you ask the person why that is the accepted way, you often hear, it just sounds better or that’s the way I was taught, or the more candid I...