Archive: Effective Writing

Structure Sentences for Variety and Emphasis

 We are familiar with the subject-verb-object sentence structure, but a series of consecutive sentences constructed that way is boring to read. Add a little variety to make the writing more lively and more emphatic. Part of what distinguishes good writing is that...

Interviewing Skills: a Key to Effective Writing

An essential component behind good writing is the ability to elicit informative answers from people you talk to. In corporate writing, as in journalism, good interviewing skills are critical because they help determine the quality of your content. We are not talking...