It pays to act thoughtfully and generously if you want to persuade, because the beneficiaries of your kindness are likely to reciprocate, even if you are not aware of it. The principle of reciprocity, a key to being persuasive, says that when someone performs a kind...
People are familiar with using quotation marks around a person’s actual spoken words, but that isn’t the only time we need them. And when people encounter those other situations, they often are uncertain. Here are a few guidelines on when quotation marks...
We are familiar with the subject-verb-object sentence structure, but a series of consecutive sentences constructed that way is boring to read. Add a little variety to make the writing more lively and more emphatic. Part of what distinguishes good writing is that...
Clarity is always the preeminent concern when writing, and the most important factors that determine a clear sentence are word choice, sentence structure, and punctuation. People often associate clarity with sentence length, but a 55-word sentence can be immediately...
An essential component behind good writing is the ability to elicit informative answers from people you talk to. In corporate writing, as in journalism, good interviewing skills are critical because they help determine the quality of your content. We are not talking...
People often assume they are at least average writers because, after all, they have been writing since childhood. So if everyone is proficient, why is there so much mediocrity and outright embarrassing writing in the workplace? Because people take it for granted and...
If you want to persuade someone to do you a favor, you’re more likely to succeed if you present it …
Praise from Clients
I learned more helpful tips than in any other writing course in the past 40 years. As an engineer, knowing the “why” is important.
David EiermanMotorola Solutions
Participating in your course was one of my best experiences in the past few years. It was such a pleasure to be in a room full of people whose goal was to strengthen their writing, and you did a fantastic job of leading the class.
My team had some great feedback on the time they spent with you. They really learned a lot and you received rave reviews.
Susan LintonsmithVice President of CommunicationsRed Robin Gourmet Burgers
You are such an interesting, knowledgeable, and entertaining speaker. Feedback was uniformly enthusiastic.
Beth CookPresidentRichmond chapter of the National Investor Relations Institute
Ken gave one of the best courses I’ve ever taken. He teaches staff how to write properly, clearly and concisely, from e-mails to major planning documents.
Debby ArnoldManagerVisa International
Ken’s writing workshops received the highest evaluations of any training we’ve done in my five years here.
Kristi WilkinsSenior Director of Marketing CommunicationsPacific Gas & Electric
Thanks for a great session. You are a sincerely great writing teacher.
Allyson StinchfieldAtomic PR
After working with Ken, I became a confident, creative writer and went on to have an award-winning consulting business. I would not be having this success were it not for the skills I learned from Ken.
Angelique RewersBon Mot Communications
What a teacher you are. In your brief session, you taught me four valuable things.
Chet Burgerone of the pioneers of PR in America
I learned more about writing in your six-hour session than I learned in four years at Northwestern. Your seminar has given me a renewed interest in good writing and confidence I can improve.