It pays to act thoughtfully and generously if you want to persuade, because the beneficiaries of your kindness are likely to reciprocate, even if you are not aware of it. The principle of reciprocity, a key to being persuasive, says that when someone performs a kind...
People are familiar with using quotation marks around a person’s actual spoken words, but that isn’t the only time we need them. And when people encounter those other situations, they often are uncertain. Here are a few guidelines on when quotation marks...
We are familiar with the subject-verb-object sentence structure, but a series of consecutive sentences constructed that way is boring to read. Add a little variety to make the writing more lively and more emphatic. Part of what distinguishes good writing is that...
Clarity is always the preeminent concern when writing, and the most important factors that determine a clear sentence are word choice, sentence structure, and punctuation. People often associate clarity with sentence length, but a 55-word sentence can be immediately...
An essential component behind good writing is the ability to elicit informative answers from people you talk to. In corporate writing, as in journalism, good interviewing skills are critical because they help determine the quality of your content. We are not talking...
People often assume they are at least average writers because, after all, they have been writing since childhood. So if everyone is proficient, why is there so much mediocrity and outright embarrassing writing in the workplace? Because people take it for granted and...
Positioning information can be an important factor when you are trying to persuade
Praise from Clients
The feedback from the 40+ communicators who participated in the workshops was overwhelmingly positive. He is passionate about good writing, and it is contagious when he presents. We’re already planning to have him back.
That was a great presentation. We’re getting rave reviews. It was new information, thoughtfully presented and highly interactive. We loved it! Let’s discuss having you come back.
Laura HamburgPresidentStamford IABC chapter
Ken’s writing workshops received the highest evaluations of any training we’ve done in my five years here.
Kristi WilkinsSenior Director of Marketing CommunicationsPacific Gas & Electric
I learned more about writing in your six-hour session than I learned in four years at Northwestern. Your seminar has given me a renewed interest in good writing and confidence I can improve.
Liz KoreyCushman Amberg Public Relations
What a teacher you are. In your brief session, you taught me four valuable things.
Chet Burgerone of the pioneers of PR in America
I am pleased to announce we will be modifying our press release format. The new format is in line with the recommendations of Ken O’Quinn, who has conducted the writing workshops for worldwide PR. While they may seem subtle, the changes are powerful when it comes to conveying a strong, clear message.
Kristin HollinsVice President of CommunicationsOracle
Participating in your course was one of my best experiences in the past few years. It was such a pleasure to be in a room full of people whose goal was to strengthen their writing, and you did a fantastic job of leading the class.
Thanks for a great session. You are a sincerely great writing teacher.
Allyson StinchfieldAtomic PR
Ken gave one of the best courses I’ve ever taken. He teaches staff how to write properly, clearly and concisely, from e-mails to major planning documents.
Debby ArnoldManagerVisa International
My team had some great feedback on the time they spent with you. They really learned a lot and you received rave reviews.
Susan LintonsmithVice President of CommunicationsRed Robin Gourmet Burgers