Archive: Effective Writing

What Does it Mean to “Learn AP Style”?

When managers want their people to “learn AP style,” do they want people to thoroughly understand the AP Stylebook, or do they want people to write clearly and economically? Both are important to good writing. Readers everywhere appreciate the AP style of...

Persuasive Writing: Beware of Powerless Language

When it comes to being persuasive, it’s not just what you say; it’s how you say it. Psychologists find that a weak language style is less convincing than a more commanding speech pattern. The concepts of powerful and powerless speech were introduced by James Bradac...

Writing on Mobile Devices: Where is the Efficiency?

We like to think that when we write in snippets, we are faster and perhaps even more concise than in a longer message, but how much time are we saving? Here is what frequently happens. Cindy sends Sam a short sentence, maybe two, in a text message about the agenda for...