When managers want their people to “learn AP style,” do they want people to thoroughly understand the AP Stylebook, or do they want people to write clearly and economically? Both are important to good writing. Readers everywhere appreciate the AP style of...
When it comes to being persuasive, it’s not just what you say; it’s how you say it. Psychologists find that a weak language style is less convincing than a more commanding speech pattern. The concepts of powerful and powerless speech were introduced by James Bradac...
People are familiar with using a comma before and, but, or so, but however, nevertheless, and furthermore are a different kind of connecting word and can be more problematic. Nearly three dozen words that appear at the start of a sentence and in the middle serve a...
A strong opening is important to a persuasive appeal because it focuses the audience’s attention, but then what do you do to influence them the rest of the way? The challenge in a persuasive message is to make it compelling enough that it will be memorable and will...
The best feature writing in America is on the front page of the Wall Street Journal, and one recent story showed why. It contained a technique that good writers use to pull readers in. The lead paragraph made you want to keep reading because it stirred your...
We like to think that when we write in snippets, we are faster and perhaps even more concise than in a longer message, but how much time are we saving? Here is what frequently happens. Cindy sends Sam a short sentence, maybe two, in a text message about the agenda for...
Positioning information can be an important factor when you are trying to persuade
Praise from Clients
The feedback from the 40+ communicators who participated in the workshops was overwhelmingly positive. He is passionate about good writing, and it is contagious when he presents. We’re already planning to have him back.
That was a great presentation. We’re getting rave reviews. It was new information, thoughtfully presented and highly interactive. We loved it! Let’s discuss having you come back.
Laura HamburgPresidentStamford IABC chapter
Ken’s writing workshops received the highest evaluations of any training we’ve done in my five years here.
Kristi WilkinsSenior Director of Marketing CommunicationsPacific Gas & Electric
I learned more about writing in your six-hour session than I learned in four years at Northwestern. Your seminar has given me a renewed interest in good writing and confidence I can improve.
Liz KoreyCushman Amberg Public Relations
What a teacher you are. In your brief session, you taught me four valuable things.
Chet Burgerone of the pioneers of PR in America
I am pleased to announce we will be modifying our press release format. The new format is in line with the recommendations of Ken O’Quinn, who has conducted the writing workshops for worldwide PR. While they may seem subtle, the changes are powerful when it comes to conveying a strong, clear message.
Kristin HollinsVice President of CommunicationsOracle
Participating in your course was one of my best experiences in the past few years. It was such a pleasure to be in a room full of people whose goal was to strengthen their writing, and you did a fantastic job of leading the class.
Thanks for a great session. You are a sincerely great writing teacher.
Allyson StinchfieldAtomic PR
Ken gave one of the best courses I’ve ever taken. He teaches staff how to write properly, clearly and concisely, from e-mails to major planning documents.
Debby ArnoldManagerVisa International
My team had some great feedback on the time they spent with you. They really learned a lot and you received rave reviews.
Susan LintonsmithVice President of CommunicationsRed Robin Gourmet Burgers