Archive: Effective Writing

Punctuation: Freedom to Choose, to a Point

People sometimes are vehement about the “right” way to punctuate a given situation, but punctuation sometimes allows flexibility. We have six commonly used punctuation marks (the comma, colon, semicolon, period, dash, parentheses), and after several...

Punch Up Your Writing by Carefully Choosing Words

Descriptive details are what convey meaning, and they are as important in an email message as they are to a feature story or news release. At the heart of good description is a careful choice of verbs and nouns. When someone says, “We need to finalize the contract,”...

Energize Your Writing; Uncover Buried Verbs

Verbs invigorate sentences and make writing lively and emphatic, but those action words often suffocate inside mushy nouns. We deprive ourselves of the chance to energize a sentence when we say They provided recommendations for improvements to our customer...