When you are trying to persuade someone to accept your point of view, where you position certain information in a message sometimes can make a difference. Let’s say you have two ideas for solving a problem, A and B, and you want the reader will choose B. Should...
People often ask how they can improve their writing, and the answers are write every day, read extensively, and be a student of writing. You might think everyone writes every day, and that’s true, but it helps to write a few paragraphs about something other than the...
If you want to improve your writing, learn to be more precise in your description. In email messages, policy memos, or feature stories, your goal is to be exact. Readers do not want a general notion of what you mean. At a minimum, ambiguity dulls writing by making it...
There is an abundance of writing advice out there, either on the Internet or from a grammar cop in the office, but it is not always the best answer. Don’t be afraid to ask the person to elaborate or do a little research yourself. When you ask people a “how...
The recent announcement from the Associated Press that it was dropping the hypen in email sent language traditionalists into a dither, but if the concern is poor writing, there are bigger issues to focus on. The AP Stylebook, the most widely used guide to editorial...
Adjectives are valuable parts of the language, but they often just embellish writing, like surplus ornaments on a Christmas tree. It is fine to refer to “an important proposal” or “an enthusiastic manager” because each adjective helps to...
Positioning information can be an important factor when you are trying to persuade
Praise from Clients
I learned more about writing in your six-hour session than I learned in four years at Northwestern. Your seminar has given me a renewed interest in good writing and confidence I can improve.
Liz KoreyCushman Amberg Public Relations
You are such an interesting, knowledgeable, and entertaining speaker. Feedback was uniformly enthusiastic.
Beth CookPresidentRichmond chapter of the National Investor Relations Institute
What a teacher you are. In your brief session, you taught me four valuable things.
Chet Burgerone of the pioneers of PR in America
I am pleased to announce we will be modifying our press release format. The new format is in line with the recommendations of Ken O’Quinn, who has conducted the writing workshops for worldwide PR. While they may seem subtle, the changes are powerful when it comes to conveying a strong, clear message.
Kristin HollinsVice President of CommunicationsOracle
That was a great presentation. We’re getting rave reviews. It was new information, thoughtfully presented and highly interactive. We loved it! Let’s discuss having you come back.
Laura HamburgPresidentStamford IABC chapter
Ken O’Quinn is the best writing coach I have ever worked with.
Ken gave one of the best courses I’ve ever taken. He teaches staff how to write properly, clearly and concisely, from e-mails to major planning documents.
Debby ArnoldManagerVisa International
My team had some great feedback on the time they spent with you. They really learned a lot and you received rave reviews.
Susan LintonsmithVice President of CommunicationsRed Robin Gourmet Burgers
Thanks for a great session. You are a sincerely great writing teacher.
Allyson StinchfieldAtomic PR
Participating in your course was one of my best experiences in the past few years. It was such a pleasure to be in a room full of people whose goal was to strengthen their writing, and you did a fantastic job of leading the class.