“Avoid passive sentences” is writing advice that almost everyone has heard more than once, but unfortunately, they didn’t get a full explanation. Passive is not wrong and never has been, but avoid it when you can. Here are a few snippets to remember: As readers of...
A major reason people do not read e-mail messages is because writers are sloppy about subject lines and, as a result, fail to pull the reader in. The subject line is the first place you are communicating with a reader, the first place you are saying to the reader,...
Most people have heard that it is important to include the five Ws (who, what, where, when, why, and we add in “how”) to make a message clear and complete, and that’s true. But do not try to squeeze them all in the opening paragraph. A surprising...
Stringing a series of modifiers before a noun creates confusion. One or two adjectives are fine, but avoid long chains. This is a pervasive problem in technical industries. When we refer to a “communication program” (one modifier), we have no problem...
We commonly are reminded to use strong verbs, but some people associate “strong verbs” with storytelling, and they wonder if it’s possible in everyday business communication. Sure it is. Convert forms of the verb be to something that contains more action or imagery,...
You gnash your teeth as you sit on deadline and realize you don’t have the information you need for your writing task. It might be because you didn’t get the most out of your interviews. When you do research to gather information for a story, a news...
Positioning information can be an important factor when you are trying to persuade
Praise from Clients
The feedback from the 40+ communicators who participated in the workshops was overwhelmingly positive. He is passionate about good writing, and it is contagious when he presents. We’re already planning to have him back.
That was a great presentation. We’re getting rave reviews. It was new information, thoughtfully presented and highly interactive. We loved it! Let’s discuss having you come back.
Laura HamburgPresidentStamford IABC chapter
Ken’s writing workshops received the highest evaluations of any training we’ve done in my five years here.
Kristi WilkinsSenior Director of Marketing CommunicationsPacific Gas & Electric
I learned more about writing in your six-hour session than I learned in four years at Northwestern. Your seminar has given me a renewed interest in good writing and confidence I can improve.
Liz KoreyCushman Amberg Public Relations
What a teacher you are. In your brief session, you taught me four valuable things.
Chet Burgerone of the pioneers of PR in America
I am pleased to announce we will be modifying our press release format. The new format is in line with the recommendations of Ken O’Quinn, who has conducted the writing workshops for worldwide PR. While they may seem subtle, the changes are powerful when it comes to conveying a strong, clear message.
Kristin HollinsVice President of CommunicationsOracle
Participating in your course was one of my best experiences in the past few years. It was such a pleasure to be in a room full of people whose goal was to strengthen their writing, and you did a fantastic job of leading the class.
Thanks for a great session. You are a sincerely great writing teacher.
Allyson StinchfieldAtomic PR
Ken gave one of the best courses I’ve ever taken. He teaches staff how to write properly, clearly and concisely, from e-mails to major planning documents.
Debby ArnoldManagerVisa International
My team had some great feedback on the time they spent with you. They really learned a lot and you received rave reviews.
Susan LintonsmithVice President of CommunicationsRed Robin Gourmet Burgers