Storytelling, long overlooked as a means of persuasion, can influence audiences because when people focus on a storyline they pay less attention to subtle messages. There are two ways to persuade people. One is through advocacy messages, such as advertisements or...
The ability to overcome resistance is the key to being persuasive, because persuasion is rarely necessary unless the audience says it doesn’t like your idea, doesn’t believe your message, or doesn’t want to do comply with your request. So if resistance is the one...
Semicolons can strengthen your writing by removing a word and tightening the connection between the ideas on both sides. For whatever reason, some people have the strange notion that semicolons are for “show-offs,” that they reflect an arrogance. Where...
When you are writing for scanners on the Web, simplifying writing is particularly important, and no one should fear that they are “dumbing it down.” People rarely spend much time on a given page, unless they have a particular reason to dig deeply or unless...
The word “that” is often unnecessary, but not always. Be sure you don’t cause readers to stumble. “Get rid of ‘that’; you don’t need it” is common advice, but as is often true with nuggets of wisdom about writing, it...
If you want to be persuasive, write economically or you risk burying your argument, and be careful of grammar or your credibility will plunge. Aristotle laid down the core elements of a persuasion message when he said that for anyone to be persuasive, the person must...
Positioning information can be an important factor when you are trying to persuade
Praise from Clients
The feedback from the 40+ communicators who participated in the workshops was overwhelmingly positive. He is passionate about good writing, and it is contagious when he presents. We’re already planning to have him back.
That was a great presentation. We’re getting rave reviews. It was new information, thoughtfully presented and highly interactive. We loved it! Let’s discuss having you come back.
Laura HamburgPresidentStamford IABC chapter
Ken’s writing workshops received the highest evaluations of any training we’ve done in my five years here.
Kristi WilkinsSenior Director of Marketing CommunicationsPacific Gas & Electric
I learned more about writing in your six-hour session than I learned in four years at Northwestern. Your seminar has given me a renewed interest in good writing and confidence I can improve.
Liz KoreyCushman Amberg Public Relations
What a teacher you are. In your brief session, you taught me four valuable things.
Chet Burgerone of the pioneers of PR in America
I am pleased to announce we will be modifying our press release format. The new format is in line with the recommendations of Ken O’Quinn, who has conducted the writing workshops for worldwide PR. While they may seem subtle, the changes are powerful when it comes to conveying a strong, clear message.
Kristin HollinsVice President of CommunicationsOracle
Participating in your course was one of my best experiences in the past few years. It was such a pleasure to be in a room full of people whose goal was to strengthen their writing, and you did a fantastic job of leading the class.
Thanks for a great session. You are a sincerely great writing teacher.
Allyson StinchfieldAtomic PR
Ken gave one of the best courses I’ve ever taken. He teaches staff how to write properly, clearly and concisely, from e-mails to major planning documents.
Debby ArnoldManagerVisa International
My team had some great feedback on the time they spent with you. They really learned a lot and you received rave reviews.
Susan LintonsmithVice President of CommunicationsRed Robin Gourmet Burgers