Usually we say, “Out with the old, in with the new,” around January, but that also describes what is happening to the news release. For decades, communications people have relied on the traditional news release to generate coverage of an announcement. Now,...
An article in the Burlington (Vermont) Free Press this week discusses the increasing disdain for PowerPoint, and it’s worth noting. (See http://www.burlingtonfreepress.com/apps/pbcs.dll/article?AID=/200910050415/NEWS02/91004005) The article refers to a British...
An interesting article in the Sarasota Herald says that more customers are using e-mail and instant messaging to communicate with companies, and call-center operators also are using those tools. The ability to correspond with a few people simultaneously using instant...
There are many more people playing baseball in Sweden these days than were 15 years ago, but how good do you think Swedish baseball is? That occurred to me when I saw the headline on a short New York Times piece, “We are all writers now.” Well, maybe...
Reading a piece about what’s wrong with corporate memos, I noticed that the writer didn’t distinguish between e-mail and any other type of internal memo. That’s good, because in most cases, there isn’t any difference. Not any more. Some people...
If you go out to lunch with a prospective employer and you tend to drool when you eat, you can forget about that job. First impressions still matter, whether they involve your eating or your writing. People do not need to know exactly what the issue is, whether it...
If you are trying to persuade someone on a topic that you are knowledgeable about, convey your expertise up front. …
Praise from Clients
I learned more helpful tips than in any other writing course in the past 40 years. As an engineer, knowing the “why” is important.
David EiermanMotorola Solutions
You are such an interesting, knowledgeable, and entertaining speaker. Feedback was uniformly enthusiastic.
Beth CookPresidentRichmond chapter of the National Investor Relations Institute
Ken gave one of the best courses I’ve ever taken. He teaches staff how to write properly, clearly and concisely, from e-mails to major planning documents.
Debby ArnoldManagerVisa International
The feedback from the 40+ communicators who participated in the workshops was overwhelmingly positive. He is passionate about good writing, and it is contagious when he presents. We’re already planning to have him back.
I am pleased to announce we will be modifying our press release format. The new format is in line with the recommendations of Ken O’Quinn, who has conducted the writing workshops for worldwide PR. While they may seem subtle, the changes are powerful when it comes to conveying a strong, clear message.
Kristin HollinsVice President of CommunicationsOracle
Thanks for a great session. You are a sincerely great writing teacher.
Allyson StinchfieldAtomic PR
What a teacher you are. In your brief session, you taught me four valuable things.
Chet Burgerone of the pioneers of PR in America
Participating in your course was one of my best experiences in the past few years. It was such a pleasure to be in a room full of people whose goal was to strengthen their writing, and you did a fantastic job of leading the class.
After working with Ken, I became a confident, creative writer and went on to have an award-winning consulting business. I would not be having this success were it not for the skills I learned from Ken.