The traditional newspaper format is the most efficient way to present information on the Web. You might or might not have heard the name “inverted pyramid,” but you know the structure. Information on the newspaper’s front page is more...
Usually we say, “Out with the old, in with the new,” around January, but that also describes what is happening to the news release. For decades, communications people have relied on the traditional news release to generate coverage of an announcement. Now,...
An article in the Burlington (Vermont) Free Press this week discusses the increasing disdain for PowerPoint, and it’s worth noting. (See http://www.burlingtonfreepress.com/apps/pbcs.dll/article?AID=/200910050415/NEWS02/91004005) The article refers to a British...
An interesting article in the Sarasota Herald says that more customers are using e-mail and instant messaging to communicate with companies, and call-center operators also are using those tools. The ability to correspond with a few people simultaneously using instant...
There are many more people playing baseball in Sweden these days than were 15 years ago, but how good do you think Swedish baseball is? That occurred to me when I saw the headline on a short New York Times piece, “We are all writers now.” Well, maybe...
Reading a piece about what’s wrong with corporate memos, I noticed that the writer didn’t distinguish between e-mail and any other type of internal memo. That’s good, because in most cases, there isn’t any difference. Not any more. Some people...
If you want to persuade your superior to promote you over someone else, you could emphasize what you have accomplished, …
Praise from Clients
I learned more helpful tips than in any other writing course in the past 40 years. As an engineer, knowing the “why” is important.
David EiermanMotorola Solutions
The feedback from the 40+ communicators who participated in the workshops was overwhelmingly positive. He is passionate about good writing, and it is contagious when he presents. We’re already planning to have him back.
I learned more about writing in your six-hour session than I learned in four years at Northwestern. Your seminar has given me a renewed interest in good writing and confidence I can improve.
Liz KoreyCushman Amberg Public Relations
After working with Ken, I became a confident, creative writer and went on to have an award-winning consulting business. I would not be having this success were it not for the skills I learned from Ken.
Angelique RewersBon Mot Communications
Participating in your course was one of my best experiences in the past few years. It was such a pleasure to be in a room full of people whose goal was to strengthen their writing, and you did a fantastic job of leading the class.
Ken’s writing workshops received the highest evaluations of any training we’ve done in my five years here.
Kristi WilkinsSenior Director of Marketing CommunicationsPacific Gas & Electric
What a teacher you are. In your brief session, you taught me four valuable things.
Chet Burgerone of the pioneers of PR in America
Thanks for a great session. You are a sincerely great writing teacher.
Allyson StinchfieldAtomic PR
Ken gave one of the best courses I’ve ever taken. He teaches staff how to write properly, clearly and concisely, from e-mails to major planning documents.
Debby ArnoldManagerVisa International
My team had some great feedback on the time they spent with you. They really learned a lot and you received rave reviews.
Susan LintonsmithVice President of CommunicationsRed Robin Gourmet Burgers