Archive: Effective Writing

Not All Writing is Really Writing

There are many more people playing baseball in Sweden these days than were 15 years ago, but how good do you think Swedish baseball is? That occurred to me when I saw the headline on a short New York Times piece, “We are all writers now.” Well, maybe...

Not All E-mail is Created Equal

Reading a piece about what’s wrong with corporate memos, I noticed that the writer didn’t distinguish between e-mail and any other type of internal memo. That’s good, because in most cases, there isn’t any difference. Not any more. Some people...

Writing: Impressions Matter

If you go out to lunch with a prospective employer and you tend to drool when you eat, you can forget about that job. First impressions still matter, whether they involve your eating or your writing. People do not need to know exactly what the issue is, whether it...

Gung-ho for Grammar

“Grammar, grammar, who cares?” people sometimes mumble. Well, you would be surprised at how many people do care. Don Ranley’s article on www.Ragan.com, titled “Seven Myths about Grammar,” touches on a few important points. Grammar and...

Workshops to help you inform, engage, and persuade

Your business success depends on your ability to craft messages and stories with clarity, efficiency, and focus. Whether you are writing a persuasive e-mail to an executive, an entertaining story for your intranet, a news release, or a disappointing message to a...