The traditional newspaper format is the most efficient way to present information on the Web. You might or might not have heard the name “inverted pyramid,” but you know the structure. Information on the newspaper’s front page is more...
Usually we say, “Out with the old, in with the new,” around January, but that also describes what is happening to the news release. For decades, communications people have relied on the traditional news release to generate coverage of an announcement. Now,...
An article in the Burlington (Vermont) Free Press this week discusses the increasing disdain for PowerPoint, and it’s worth noting. (See http://www.burlingtonfreepress.com/apps/pbcs.dll/article?AID=/200910050415/NEWS02/91004005) The article refers to a British...
An interesting article in the Sarasota Herald says that more customers are using e-mail and instant messaging to communicate with companies, and call-center operators also are using those tools. The ability to correspond with a few people simultaneously using instant...
There are many more people playing baseball in Sweden these days than were 15 years ago, but how good do you think Swedish baseball is? That occurred to me when I saw the headline on a short New York Times piece, “We are all writers now.” Well, maybe...
Reading a piece about what’s wrong with corporate memos, I noticed that the writer didn’t distinguish between e-mail and any other type of internal memo. That’s good, because in most cases, there isn’t any difference. Not any more. Some people...
Positioning information can be an important factor when you are trying to persuade
Praise from Clients
You are such an interesting, knowledgeable, and entertaining speaker. Feedback was uniformly enthusiastic.
Beth CookPresidentRichmond chapter of the National Investor Relations Institute
Participating in your course was one of my best experiences in the past few years. It was such a pleasure to be in a room full of people whose goal was to strengthen their writing, and you did a fantastic job of leading the class.
Ken gave one of the best courses I’ve ever taken. He teaches staff how to write properly, clearly and concisely, from e-mails to major planning documents.
Debby ArnoldManagerVisa International
I am pleased to announce we will be modifying our press release format. The new format is in line with the recommendations of Ken O’Quinn, who has conducted the writing workshops for worldwide PR. While they may seem subtle, the changes are powerful when it comes to conveying a strong, clear message.
Kristin HollinsVice President of CommunicationsOracle
I learned more about writing in your six-hour session than I learned in four years at Northwestern. Your seminar has given me a renewed interest in good writing and confidence I can improve.
Liz KoreyCushman Amberg Public Relations
After working with Ken, I became a confident, creative writer and went on to have an award-winning consulting business. I would not be having this success were it not for the skills I learned from Ken.
Angelique RewersBon Mot Communications
That was a great presentation. We’re getting rave reviews. It was new information, thoughtfully presented and highly interactive. We loved it! Let’s discuss having you come back.
Laura HamburgPresidentStamford IABC chapter
Ken O’Quinn is the best writing coach I have ever worked with.