Archive: Effective Writing

Writing: Impressions Matter

If you go out to lunch with a prospective employer and you tend to drool when you eat, you can forget about that job. First impressions still matter, whether they involve your eating or your writing. People do not need to know exactly what the issue is, whether it...

Gung-ho for Grammar

“Grammar, grammar, who cares?” people sometimes mumble. Well, you would be surprised at how many people do care. Don Ranley’s article on www.Ragan.com, titled “Seven Myths about Grammar,” touches on a few important points. Grammar and...

Workshops to help you inform, engage, and persuade

Your business success depends on your ability to craft messages and stories with clarity, efficiency, and focus. Whether you are writing a persuasive e-mail to an executive, an entertaining story for your intranet, a news release, or a disappointing message to a...