Archive: Effective Writing

How to Make Your Writing Relevant to the Reader

How to Make Your Writing Relevant to the Reader

Whether you are announcing news via the traditional press release or using only social media channels, be sure to write for your readers. Understand your audience’s mind might be the oldest principle of communication, and yet, it also might be the one people...
Writing Tip: Ensure Accurate Information

Writing Tip: Ensure Accurate Information

Be sure your information is correct in any communication you write, whether it is an email, an article, a report, a news release, a policy statement, etc. Your credibility suffers when you send inaccurate information. Incorrect information diminishes the integrity of...
Interviewing Tips for Journalists

Interviewing Tips for Journalists

You gnash your teeth as you sit on deadline and realize you don’t have the information you need for your writing task. It might be because you didn’t get the most out of your interviews. When you do research to gather information for a story, a news...
Did Someone Say You Are a Writer?

Did Someone Say You Are a Writer?

There are many more people playing baseball in France these days than were 15 years ago, but how good do you think French baseball is? That occurred to me when I saw the headline on a short New York Times piece, “We are all writers now.” Well, maybe not....