Usually we say, “Out with the old, in with the new,” around January, but that also describes what is happening to the news release. For decades, communications people have relied on the traditional news release to generate coverage of an announcement. Now,...
There are many more people playing baseball in France these days than were 15 years ago, but how good do you think French baseball is? That occurred to me when I saw the headline on a short New York Times piece, “We are all writers now.” Well, maybe not....
If you go out to lunch with a prospective employer and you tend to drool when you eat, you can forget about that job. First impressions still matter, whether they involve your eating or your writing. People do not need to know exactly what the issue is, whether it...
“Grammar, grammar, who cares?” business professionals sometimes mumble. Well, you would be surprised at how many people do care, even those who are not writers. Don Ranley’s article on www.Ragan.com, titled “Seven Myths about...
You don’t become a better writer by wishing and hoping; you need to read good writing and study what good writers do. The books below are a great way to start. Being a student of writing means reading books about the craft of writing and taking notes; reading...
Crafting a clear, well-organized message requires that you ask a few important questions and think before you start writing. Resist the impulse to plunge into every communication and immediately start typing. Asking questions about your message and the audience can...
Writers often ask three questions in an email and then wonder why the reply contains an answer to only one. …
Praise from Clients
Participating in your course was one of my best experiences in the past few years. It was such a pleasure to be in a room full of people whose goal was to strengthen their writing, and you did a fantastic job of leading the class.
You are such an interesting, knowledgeable, and entertaining speaker. Feedback was uniformly enthusiastic.
Beth CookPresidentRichmond chapter of the National Investor Relations Institute
The feedback from the 40+ communicators who participated in the workshops was overwhelmingly positive. He is passionate about good writing, and it is contagious when he presents. We’re already planning to have him back.
Ken gave one of the best courses I’ve ever taken. He teaches staff how to write properly, clearly and concisely, from e-mails to major planning documents.
Debby ArnoldManagerVisa International
Ken’s writing workshops received the highest evaluations of any training we’ve done in my five years here.
Kristi WilkinsSenior Director of Marketing CommunicationsPacific Gas & Electric
That was a great presentation. We’re getting rave reviews. It was new information, thoughtfully presented and highly interactive. We loved it! Let’s discuss having you come back.
Laura HamburgPresidentStamford IABC chapter
Thanks for a great session. You are a sincerely great writing teacher.
Allyson StinchfieldAtomic PR
I am pleased to announce we will be modifying our press release format. The new format is in line with the recommendations of Ken O’Quinn, who has conducted the writing workshops for worldwide PR. While they may seem subtle, the changes are powerful when it comes to conveying a strong, clear message.
Kristin HollinsVice President of CommunicationsOracle
I learned more helpful tips than in any other writing course in the past 40 years. As an engineer, knowing the “why” is important.
David EiermanMotorola Solutions
I learned more about writing in your six-hour session than I learned in four years at Northwestern. Your seminar has given me a renewed interest in good writing and confidence I can improve.