Aug 22, 2017 | Effective Writing
You might be scratching your head as you try to arrange your topics before starting to write, but you only have five ways to organize information. Many business communications professionals don’t invest much time, if any, in organizing. They assume that as long...
Aug 14, 2017 | Effective Writing
Major news sites are models of how to use strong headlines and tight story summaries to pull readers in and get them to click. Public relations and business communications professionals can use this resource as an example for their own writing. Getting attention is...
May 29, 2017 | Effective Writing
When you write, use either the first person or third person point of view, but avoid shifting back and forth in the same sentence or paragraph. It can be confusing. We have three points of view in English: First person is the person speaking, so we write use the...
May 15, 2017 | Effective Writing
Quotes are often followed by an executive’s lengthy title, sometimes more than one, but that level of specificity just slows the reader. Attribution is important, but there is no need to be excessive. The bank news release quote ended with … said Pam...
May 8, 2017 | Effective Writing
A study of student writing found that most students knew enough to avoid using “textisms” in formal assignments. Ever since instant messaging arrived in the mid 90s, there has been concern about a decline in writing skills, and it increased with the advent...
Apr 24, 2017 | Effective Writing
Avoid using hedges and hesitations in your business communication, which cause the audience to question your credibility. Several experiments in social psychology have shown that a person with a powerful speaking style influences how the audience evaluates that...