Archive: Effective Writing

Crafting Leads that Grab Readers

Crafting Leads that Grab Readers

When you have only seconds to get a reader’s attention, an effective lead in a news article or feature story is essential. The reader makes a crucial decision quickly: keep reading or click to something else. So crafting an opening paragraph that keeps the...
Grab Attention Quickly in Your Email

Grab Attention Quickly in Your Email

Opening most messages with a summary of the key points provides a valuable framework for the reader. When you open a proposal, whether it’s three pages or 30, the first thing you see is an executive summary, which orients the reader to what the proposal...
Clear, Graceful Writing

Clear, Graceful Writing

Blending and restructuring sentences can create fluid and more concise writing that keeps readers moving.   The simplified, declarative sentence is powerful. “You should send me the details soon,” and “Cari met with me yesterday to discuss the...
Overcoming Writer’s Block

Overcoming Writer’s Block

To break out of writer’s block, relax your mind and put something on the screen, even if it’s just a few words. When you look at the swarm of email that fills your inbox every day, you wouldn’t think that anyone had trouble with writer’s block,...
Don’t Fall Into the Email Subject Line Trap

Don’t Fall Into the Email Subject Line Trap

One of the biggest reasons people do not read email messages is because writers are careless about subject lines and, as a result, fail to pull the reader in. The subject line is the first place you are communicating with a reader, the first time you are saying to the...
Tone it Down! Avoid a Biting Tone in Email

Tone it Down! Avoid a Biting Tone in Email

The tone of email continues to have destructive consequences in the workplace. Exercising restraint and using good judgment can bring long-term benefits.   Conveying disappointing or unpleasant news will always be necessary, and although such information often...