Simple and direct is the reliable go-to sentence structure of English, but if you edit closely and notice that certain words in a sentence create important emphasis, rearrange the order to position those words at the end. Positioning words for emphasis, so that you...
The way many people read today — tapping, skimming, swiping – is affecting how well we process and remember information, says a neuroscientist who studies digital reading. Maryanne Wolf, author of Reader Come Home: the Reading Brain in a Digital World, says...
When you want to convince someone that your point of view stronger than someone else’s, you might avoid mentioning any opposing opinions. After all, that would give people an opportunity to consider those views. But research shows that mentioning an opposing...
People sometimes try to justify they way they write by saying, “that’s my style,” but in business communication, clarity and economy of language take precedence. Style refers to how writers present themselves on the page: the words they choose, the...
If you want to persuade someone to do you a favor, you’re more likely to succeed if you present it as something that is a few weeks or months away. People usually don’t think clearly about future obligations. The issue is psychological distance. People have a...
People eager to have their request approved often make the mistake of asking for too much at the start. Asking for less initially often leads to a better result. Let’s say you want management to approve a costly new training program. Rather than ask for the full...
The passive voice remains an easy target of business writing critics, but sometimes it is preferable to an active sentence. …
Praise from Clients
Thanks for a great session. You are a sincerely great writing teacher.
Allyson StinchfieldAtomic PR
I am pleased to announce we will be modifying our press release format. The new format is in line with the recommendations of Ken O’Quinn, who has conducted the writing workshops for worldwide PR. While they may seem subtle, the changes are powerful when it comes to conveying a strong, clear message.
Kristin HollinsVice President of CommunicationsOracle
That was a great presentation. We’re getting rave reviews. It was new information, thoughtfully presented and highly interactive. We loved it! Let’s discuss having you come back.
Laura HamburgPresidentStamford IABC chapter
Ken’s writing workshops received the highest evaluations of any training we’ve done in my five years here.
Kristi WilkinsSenior Director of Marketing CommunicationsPacific Gas & Electric
Ken O’Quinn is the best writing coach I have ever worked with.
After working with Ken, I became a confident, creative writer and went on to have an award-winning consulting business. I would not be having this success were it not for the skills I learned from Ken.
Angelique RewersBon Mot Communications
What a teacher you are. In your brief session, you taught me four valuable things.
Chet Burgerone of the pioneers of PR in America
Participating in your course was one of my best experiences in the past few years. It was such a pleasure to be in a room full of people whose goal was to strengthen their writing, and you did a fantastic job of leading the class.
I learned more helpful tips than in any other writing course in the past 40 years. As an engineer, knowing the “why” is important.
David EiermanMotorola Solutions
I learned more about writing in your six-hour session than I learned in four years at Northwestern. Your seminar has given me a renewed interest in good writing and confidence I can improve.