If you want to persuade someone to do you a favor, you’re more likely to succeed if you present it as something that is a few weeks or months away. People usually don’t think clearly about future obligations. The issue is psychological distance. People have a...
A simple “thank-you” can go a long way. It is more than a polite gesture; it makes the other person feel more valued and competent. We tend to think of gratitude as an emotion that affects the receiver: The person’s face lights up because you were...
People eager to have their request approved often make the mistake of asking for too much at the start. Asking for less initially often leads to a better result. Let’s say you want management to approve a costly new training program. Rather than ask for the full...
To persuade someone to comply with your request, use specific details, not vague statistics. Vivid description enables people to “see.” Your point is more compelling when you present the audience with information that has imagery, because people can...
Thanksgiving is just the start of the season of giving. Although it is traditional to give thanks as we gather at the dinner table this year, we also need to remember to give thanks where we work and in our corporate writing. As a leader, corporate communicator, or...
How can you persuade employees to improve their job performance? It can be as easy as showing them how their jobs benefit others. Psychologists have often said that a manager can improve job performance by changing a person’s perception of how the job benefits...
The feedback from the 40+ communicators who participated in the workshops was overwhelmingly positive. He is passionate about good writing, and it is contagious when he presents. We’re already planning to have him back.
Participating in your course was one of my best experiences in the past few years. It was such a pleasure to be in a room full of people whose goal was to strengthen their writing, and you did a fantastic job of leading the class.
Thanks for a great session. You are a sincerely great writing teacher.
Allyson StinchfieldAtomic PR
I am pleased to announce we will be modifying our press release format. The new format is in line with the recommendations of Ken O’Quinn, who has conducted the writing workshops for worldwide PR. While they may seem subtle, the changes are powerful when it comes to conveying a strong, clear message.
Kristin HollinsVice President of CommunicationsOracle
Ken gave one of the best courses I’ve ever taken. He teaches staff how to write properly, clearly and concisely, from e-mails to major planning documents.
Debby ArnoldManagerVisa International
What a teacher you are. In your brief session, you taught me four valuable things.
Chet Burgerone of the pioneers of PR in America
My team had some great feedback on the time they spent with you. They really learned a lot and you received rave reviews.
Susan LintonsmithVice President of CommunicationsRed Robin Gourmet Burgers
I learned more helpful tips than in any other writing course in the past 40 years. As an engineer, knowing the “why” is important.
David EiermanMotorola Solutions
I learned more about writing in your six-hour session than I learned in four years at Northwestern. Your seminar has given me a renewed interest in good writing and confidence I can improve.