Archive: Persuasion

Persuasion: Make Your Expertise Known

Persuasion: Make Your Expertise Known

If you are trying to persuade someone on a topic that you are knowledgeable about, convey your expertise up front. People who try to make a decision while listening to expert advice often stop analyzing and simply accept the recommendation. People often seek expertise...
Persuasive Writing: Change the Frame of Reference

Persuasive Writing: Change the Frame of Reference

The key to persuading an audience is your ability to overcome resistance, because persuasion is rarely necessary unless the audience doesn’t like your idea, doesn’t believe your message, or doesn’t like you. If resistance is the big obstacle that stands in the...