May 14, 2020 | Communication, Managing, Persuasion
When you want to convince someone that your point of view stronger than someone else’s, you might avoid mentioning any opposing opinions. After all, that would give people an opportunity to consider those views. But research shows that mentioning an opposing...
Nov 21, 2019 | Persuasion
If you want to persuade your superior to promote you over someone else, you could emphasize what you have accomplished, or perhaps something else might be more convincing. It’s seems intuitive: By highlighting achievements, you assume you will reduce an...
Nov 14, 2019 | Communication, Persuasion
If you are trying to persuade someone on a topic that you are knowledgeable about, convey your expertise up front. People who try to make a decision while listening to expert advice often stop analyzing and simply accept the recommendation. People often seek expertise...
Oct 20, 2019 | Communication, Persuasion
We know that stories can be entertaining and inspirational, but they also can be persuasive, for a reason many people are not aware of. When an audience focuses on a story line, they pay less attention to the subtle message intended to influence them. We persuade...
Oct 15, 2019 | Persuasion
The key to persuading an audience is your ability to overcome resistance, because persuasion is rarely necessary unless the audience doesn’t like your idea, doesn’t believe your message, or doesn’t like you. If resistance is the big obstacle that stands in the...
Sep 5, 2019 | Communication, Managing, Persuasion
If you want to persuade someone to do you a favor, you’re more likely to succeed if you present it as something that is a few weeks or months away. People usually don’t think clearly about future obligations. The issue is psychological distance. People have a...