Archive: Persuasion

Choosing a Point of View: Be Consistent

Choosing a Point of View: Be Consistent

People often begin reading a message and suddenly pause, uncertain who is speaking. Is this written from the writer’s perspective, or someone else’s, perhaps the company’s? The issue is point of view, a literary term that applies to any type of...
Giving Thanks May Be Persuasive

Giving Thanks May Be Persuasive

Thanksgiving is just the start of the season of giving. Although it is traditional to give thanks as we gather at the dinner table this year, we also need to remember to give thanks where we work and in our corporate writing.  As a leader, corporate communicator, or...
Persuasion Tip: How to Motivate Employees

Persuasion Tip: How to Motivate Employees

How can you persuade employees to improve their job performance? It can be as easy as showing them how their jobs benefit others. Psychologists have often said that a manager can improve job performance by changing a person’s perception of how the job benefits...