Archive: Persuasion

Persuasive Writing Tip: It’s Not Just About the Message

Persuasive Writing Tip: It’s Not Just About the Message

If you sit down to write a persuasive message, you probably focus on carefully selecting the right words and emphasizing the appropriate points. But the success of your message might depend on something else. People often decide how to respond to your persuasive...
To Move Someone to Yes, Push Your Request into the Future

To Move Someone to Yes, Push Your Request into the Future

If you want someone to help you with a task, one way to persuade them is to ask far in advance, because people usually don’t think clearly about future obligations. The issue is psychological distance. People have a different perspective if something needs to be done...
Persuasive Writing Tip: Buzzwords are Risky

Persuasive Writing Tip: Buzzwords are Risky

The trendy words and phrases that we know as “corporate speak” tarnish any communication, but using them in a persuasive appeal can be particularly risky. For a persuasive message to influence an audience, people need to see or hear concrete language,...
Get Your Execs on the Op-ed Page: Help Shape Public Opinion

Get Your Execs on the Op-ed Page: Help Shape Public Opinion

An opinion piece is a great opportunity to express an opinion or advocate for a cause, but you need to be able to structure an argument. Nearly everyone on the planet writes email, and many people write articles, stories, and news releases as a full-time or part-time...
Being Persuasive: It’s about the “we”

Being Persuasive: It’s about the “we”

An important way to be more persuasive is to develop a sense of connectedness with your audience. Creating a connection with the other person (or people) based on what you have in common creates a powerful sense of “we,” says Robert Cialdini, the Arizona State...
Motivate People to Read Your Persuasive Appeal

Motivate People to Read Your Persuasive Appeal

Persuasion requires that you first get people to read or listen carefully to your proposal. Just because you write someone a persuasive message doesn’t mean they will read it carefully. Several variables affect the amount of thinking people do when they read a...