If you want someone to help you with a task, one way to persuade them is to ask far in advance, because people usually don’t think clearly about future obligations. The issue is psychological distance. People have a different perspective if something needs to be done...
The trendy words and phrases that we know as “corporate speak” tarnish any communication, but using them in a persuasive appeal can be particularly risky. For a persuasive message to influence an audience, people need to see or hear concrete language,...
An opinion piece is a great opportunity to express an opinion or advocate for a cause, but you need to be able to structure an argument. Nearly everyone on the planet writes email, and many people write articles, stories, and news releases as a full-time or part-time...
An important way to be more persuasive is to develop a sense of connectedness with your audience. Creating a connection with the other person (or people) based on what you have in common creates a powerful sense of “we,” says Robert Cialdini, the Arizona State...
Persuasion requires that you first get people to read or listen carefully to your proposal. Just because you write someone a persuasive message doesn’t mean they will read it carefully. Several variables affect the amount of thinking people do when they read a...
To be persuasive, you need to be viewed as credible, and one way people judge credibility is by whether they like you. Credibility is an audience’s evaluation of how believable you are, and the most common ways people gauge credibility are expertise and...
Positioning information can be an important factor when you are trying to persuade
Praise from Clients
The feedback from the 40+ communicators who participated in the workshops was overwhelmingly positive. He is passionate about good writing, and it is contagious when he presents. We’re already planning to have him back.
That was a great presentation. We’re getting rave reviews. It was new information, thoughtfully presented and highly interactive. We loved it! Let’s discuss having you come back.
Laura HamburgPresidentStamford IABC chapter
I learned more about writing in your six-hour session than I learned in four years at Northwestern. Your seminar has given me a renewed interest in good writing and confidence I can improve.
Liz KoreyCushman Amberg Public Relations
I learned more helpful tips than in any other writing course in the past 40 years. As an engineer, knowing the “why” is important.
David EiermanMotorola Solutions
Participating in your course was one of my best experiences in the past few years. It was such a pleasure to be in a room full of people whose goal was to strengthen their writing, and you did a fantastic job of leading the class.
After working with Ken, I became a confident, creative writer and went on to have an award-winning consulting business. I would not be having this success were it not for the skills I learned from Ken.
Angelique RewersBon Mot Communications
What a teacher you are. In your brief session, you taught me four valuable things.
Chet Burgerone of the pioneers of PR in America
Ken O’Quinn is the best writing coach I have ever worked with.