Archive: Persuasion

Using Flattery to Persuade

If you want someone to comply with your request, try using flattery to persuade. Flattery, compliments and exaggerated tributes, are among numerous ingratiation tactics that people use to induce someone to perform a particular behavior. Flattery brightens a...

Writing that Persuades: Urge the Audience to Expect Regret

To persuade someone to do (or not to do) something, suggest that she consider a possible negative outcome. Expecting regret can bring compliance. Pretend you sell car insurance, and you urge a customer to buy a policy. It’s possible he will decline, even if he...