Dec 18, 2015 | Persuasion
When people are making a decision while listening to expert advice, they might stop analyzing and simply accept the advice. People often seek expert advice when they are unsure what to do or what to buy, particularly when there is risk involved, such as when...
Nov 23, 2015 | Persuasion
What is a more persuasive indicator of future success, a record of accomplishments or the potential to achieve? If you want to persuade your superior to promote you over someone else, should you emphasize what you have accomplished or what you are capable of...
Jan 29, 2015 | Persuasion
The popularity of Vermont’s Heady Topper beer is a classic example of persuasion’s scarcity principle at work: People are persuaded to act when an item is in short supply. Heady Topper is a craft beer, sometimes called a microbrew, that is made and sold...
Jul 25, 2014 | Effective Writing, Persuasion
If you send a persuasive message to a group, consider two important factors: the strength of your argument and the number of people who will process it. For persuasive writing to be effective, an audience needs to be motivated to read the message (or hear it). And one...
Jul 17, 2014 | Effective Writing, Persuasion
People often decide how to respond to your persuasive message based not on the content but on your credibility. If you sit down to write a persuasive message, you probably focus on carefully selecting the right words and emphasizing the appropriate points. But the...