Archive: Persuasion

Persuading the Complacent

When you write a persuasive message, your audience might be supportive or resistant, or people might fall into a third category that communicators often overlook. What if the audience simply doesn’t care? How do you get the attention of the apathetic? These are people...

Concrete Information is More Persuasive

A key to being persuasive is to provide concrete details, rather than abstract generalities, and the information doesn’t necessarily have to be in written form. Spoken words also can influence behavior. Psychologists Eugene Borgida and Robert Nisbett presented...

Order of Arrangement: Where to Position Your Best Idea

<h4>If you have two ideas, A and B, and you are trying to persuade your reader to accept B, should you position it first or second? Usually first, if you have strong information.</h4> <br> Many people will say second because of the often-heard notion...

Why Buzzwords Are Not Persuasive

The trendy words and phrases that we know as “corporate speak” tarnish any communication, but using them in a persuasive appeal can be particularly risky. For a persuasive message to influence an audience, people need to see or hear concrete language,...

Be Persuasive by Limiting Your Request

Ever try to persuade someone to do something and wonder why you failed? What stands between you and successful persuasion is the audience’s resistance, so it helps to know tactics to overcome opposition. There are different reasons why people are resistant....