On the TV news, a headline on the screen said, “Job growth grinds to a halt.” Why do so many things end by “grinding to a halt”? Or when they end suddenly, they always come to a “screeching halt.” In their impulse to be colorful, writers often reach for...
When you are making a persuasive appeal, your audience might be supportive or opposed, but what about people who simply don’t care? Influencing people who are indifferent and unmotivated requires different tactics. These are not always people you can ignore, because...
Capturing interest at the start of a message is important, but in persuasive writing, you also need to sustain the audience’s attention throughout the message. That’s how you influence people’s thinking and motivate them to accept your ideas. Here...
When you are trying to persuade someone to accept your point of view, where you position certain information in a message sometimes can make a difference. Let’s say you have two ideas for solving a problem, A and B, and you want the reader will choose B. Should...
When you write a persuasive message, your audience might be supportive or resistant, or people might fall into a third category that communicators often overlook. What if the audience simply doesn’t care? How do you get the attention of the apathetic? These are people...
A key to being persuasive is to provide concrete details, rather than abstract generalities, and the information doesn’t necessarily have to be in written form. Spoken words also can influence behavior. Psychologists Eugene Borgida and Robert Nisbett presented...
Historically, humans have developed the brain capacity for "deep reading," that is, processing information, relating it to our existing knowledge, …
Praise from Clients
Thanks for a great session. You are a sincerely great writing teacher.
Allyson StinchfieldAtomic PR
The feedback from the 40+ communicators who participated in the workshops was overwhelmingly positive. He is passionate about good writing, and it is contagious when he presents. We’re already planning to have him back.
I learned more about writing in your six-hour session than I learned in four years at Northwestern. Your seminar has given me a renewed interest in good writing and confidence I can improve.
Liz KoreyCushman Amberg Public Relations
My team had some great feedback on the time they spent with you. They really learned a lot and you received rave reviews.
Susan LintonsmithVice President of CommunicationsRed Robin Gourmet Burgers
That was a great presentation. We’re getting rave reviews. It was new information, thoughtfully presented and highly interactive. We loved it! Let’s discuss having you come back.
Laura HamburgPresidentStamford IABC chapter
Ken gave one of the best courses I’ve ever taken. He teaches staff how to write properly, clearly and concisely, from e-mails to major planning documents.
Debby ArnoldManagerVisa International
What a teacher you are. In your brief session, you taught me four valuable things.
Chet Burgerone of the pioneers of PR in America
Participating in your course was one of my best experiences in the past few years. It was such a pleasure to be in a room full of people whose goal was to strengthen their writing, and you did a fantastic job of leading the class.
I learned more helpful tips than in any other writing course in the past 40 years. As an engineer, knowing the “why” is important.
David EiermanMotorola Solutions
I am pleased to announce we will be modifying our press release format. The new format is in line with the recommendations of Ken O’Quinn, who has conducted the writing workshops for worldwide PR. While they may seem subtle, the changes are powerful when it comes to conveying a strong, clear message.
Kristin HollinsVice President of CommunicationsOracle