Archive: Persuasion

Reaching the Unmotivated: Persuading People Who Don’t Care

When you are making a persuasive appeal, your audience might be supportive or opposed, but what about people who simply don’t care? Influencing people who are indifferent and unmotivated requires different tactics. These are not always people you can ignore, because...

Persuading the Complacent

When you write a persuasive message, your audience might be supportive or resistant, or people might fall into a third category that communicators often overlook. What if the audience simply doesn’t care? How do you get the attention of the apathetic? These are people...

Concrete Information is More Persuasive

A key to being persuasive is to provide concrete details, rather than abstract generalities, and the information doesn’t necessarily have to be in written form. Spoken words also can influence behavior. Psychologists Eugene Borgida and Robert Nisbett presented...