Archive: Persuasion

Why Buzzwords Are Not Persuasive

The trendy words and phrases that we know as “corporate speak” tarnish any communication, but using them in a persuasive appeal can be particularly risky. For a persuasive message to influence an audience, people need to see or hear concrete language,...

Be Persuasive by Limiting Your Request

Ever try to persuade someone to do something and wonder why you failed? What stands between you and successful persuasion is the audience’s resistance, so it helps to know tactics to overcome opposition. There are different reasons why people are resistant....