Press/Articles/Books
Is it More Persuasive to Give Both Sides of the Argument?
When you want to convince someone that your point of view stronger than someone else’s, you might avoid mentioning any opposing opinions....
read moreAccomplishments or Potential to Achieve: Which is More Persuasive?
If you want to persuade your superior to promote you over someone else, you could emphasize what you have accomplished, or perhaps something else...
read morePersuasion: Make Your Expertise Known
If you are trying to persuade someone on a topic that you are knowledgeable about, convey your expertise up front. People who try to make a decision...
read moreUse Short, Vivid Stories to Influence an Audience
We know that stories can be entertaining and inspirational, but they also can be persuasive, for a reason many people are not aware of. When an...
read morePersuasive Writing: Change the Frame of Reference
The key to persuading an audience is your ability to overcome resistance, because persuasion is rarely necessary unless the audience doesn’t like...
read moreBe Persuasive: Present Your Request as a Future Commitment
If you want to persuade someone to do you a favor, you’re more likely to succeed if you present it as something that is a few weeks or months...
read moreA Simple Thank You can Motivate Others
A simple “thank-you” can go a long way. It is more than a polite gesture; it makes the other person feel more valued and competent. We...
read moreBeing Persuasive: Asking for Less can Lead to More
Too often, people ask for approval of their entire request, regardless of what it is. Asking for less the first time makes the request easier for someone to approve it, and if she approved it once, she is more likely to approve a subsequent request later.
read moreChoosing a Point of View: Be Consistent
People often begin reading a message and suddenly pause, uncertain who is speaking. Is this written from the writer’s perspective, or someone...
read moreUse Vivid Language to Persuade People to Accept Your Idea
Asking an audience to do something or to agree with your viewpoint is more persuasive when you use vivid language and description that enables people to visualize the impact on them and others.
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