Persuading the Complacent

We often think of audiences as being either supportive or oppositional, but you sometimes have to persuade those who simply don't care.

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Concrete Information is More Persuasive

A key to being persuasive is to provide concrete details, rather than abstract generalities, and the information doesn’t necessarily have to be in written form. Spoken words also can influence behavior.

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Why Buzzwords Are Not Persuasive

Buzzwords, those fashionable words that litter business communication, can sink a persuasive appeal. Such words are so vague they interfere with the audience's understanding of the message, and they do not touch people emotionally.

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By Ken O’Quinn

Focus on Them Focus on Them

As a contributing author in this book on leadership, Ken offers insights and tips for managing difficult conversations, providing effective feedback, and being authentic. Order here.

Perfect Phrases for Business Letters (McGraw-Hill) Perfect Phrases for Business Letters

Provides the right words and phrases for any situation - quickly. The book was reprinted in Japanese because of high-volume sales there.

TD at Work — Business Writing for Managers

The Association for Talent Development invited Ken to write this 22-page booklet for the TD at Work series.

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