Paragraph Unity and Length: Keys to Readability

If you want to hold an audience’s attention, paragraph unity and length are important to readability. Many people write until the text appears to be getting long, then put in a period and hit enter. But a paragraph is not a randomly created chunk of black print....

Writing Advice: Ask for Explanation

There is an abundance of writing advice out there, either on the Internet or from a grammar cop in the office, but it is not always the best answer. Don’t be afraid to ask the person to elaborate or do a little research yourself. When you ask people a “how...

Workshops to help you inform, engage, and persuade

Your business success depends on your ability to craft messages and stories with clarity, efficiency, and focus. Whether you are writing a persuasive e-mail to an executive, an entertaining story for your intranet, a news release, or a disappointing message to a...