When you have only seconds to get a reader’s attention, an effective lead in a news article or feature story is essential. The reader makes a crucial decision quickly: keep reading or click to something else. So crafting an opening paragraph that keeps the...
Opening most messages with a summary of the key points provides a valuable framework for the reader. When you open a proposal, whether it’s three pages or 30, the first thing you see is an executive summary, which orients the reader to what the proposal...
Blending and restructuring sentences can create fluid and more concise writing that keeps readers moving. The simplified, declarative sentence is powerful. “You should send me the details soon,” and “Cari met with me yesterday to discuss the...
To break out of writer’s block, relax your mind and put something on the screen, even if it’s just a few words. When you look at the swarm of email that fills your inbox every day, you wouldn’t think that anyone had trouble with writer’s block,...
Persuasion requires that you first get people to read or listen carefully to your proposal. Just because you write someone a persuasive message doesn’t mean they will read it carefully. Several variables affect the amount of thinking people do when they read a...
Jobs become boring when the daily routine is repetitive, and so does writing when you read short, choppy sentences with …
Praise from Clients
I learned more about writing in your six-hour session than I learned in four years at Northwestern. Your seminar has given me a renewed interest in good writing and confidence I can improve.
Liz KoreyCushman Amberg Public Relations
You are such an interesting, knowledgeable, and entertaining speaker. Feedback was uniformly enthusiastic.
Beth CookPresidentRichmond chapter of the National Investor Relations Institute
I am pleased to announce we will be modifying our press release format. The new format is in line with the recommendations of Ken O’Quinn, who has conducted the writing workshops for worldwide PR. While they may seem subtle, the changes are powerful when it comes to conveying a strong, clear message.
Kristin HollinsVice President of CommunicationsOracle
I learned more helpful tips than in any other writing course in the past 40 years. As an engineer, knowing the “why” is important.
David EiermanMotorola Solutions
What a teacher you are. In your brief session, you taught me four valuable things.
Chet Burgerone of the pioneers of PR in America
Participating in your course was one of my best experiences in the past few years. It was such a pleasure to be in a room full of people whose goal was to strengthen their writing, and you did a fantastic job of leading the class.
After working with Ken, I became a confident, creative writer and went on to have an award-winning consulting business. I would not be having this success were it not for the skills I learned from Ken.
Angelique RewersBon Mot Communications
Ken’s writing workshops received the highest evaluations of any training we’ve done in my five years here.
Kristi WilkinsSenior Director of Marketing CommunicationsPacific Gas & Electric
Ken gave one of the best courses I’ve ever taken. He teaches staff how to write properly, clearly and concisely, from e-mails to major planning documents.
Debby ArnoldManagerVisa International
The feedback from the 40+ communicators who participated in the workshops was overwhelmingly positive. He is passionate about good writing, and it is contagious when he presents. We’re already planning to have him back.