Crafting Leads that Grab Readers

Crafting Leads that Grab Readers

When you have only seconds to get a reader’s attention, an effective lead in a news article or feature story is essential. The reader makes a crucial decision quickly: keep reading or click to something else. So crafting an opening paragraph that keeps the...
Grab Attention Quickly in Your Email

Grab Attention Quickly in Your Email

Opening most messages with a summary of the key points provides a valuable framework for the reader. When you open a proposal, whether it’s three pages or 30, the first thing you see is an executive summary, which orients the reader to what the proposal...
Clear, Graceful Writing

Clear, Graceful Writing

Blending and restructuring sentences can create fluid and more concise writing that keeps readers moving.   The simplified, declarative sentence is powerful. “You should send me the details soon,” and “Cari met with me yesterday to discuss the...
Overcoming Writer’s Block

Overcoming Writer’s Block

To break out of writer’s block, relax your mind and put something on the screen, even if it’s just a few words. When you look at the swarm of email that fills your inbox every day, you wouldn’t think that anyone had trouble with writer’s block,...
Motivate People to Read Your Persuasive Appeal

Motivate People to Read Your Persuasive Appeal

Persuasion requires that you first get people to read or listen carefully to your proposal. Just because you write someone a persuasive message doesn’t mean they will read it carefully. Several variables affect the amount of thinking people do when they read a...