How to Make Your Writing Relevant to the Reader

How to Make Your Writing Relevant to the Reader

Whether you are announcing news via the traditional press release or using only social media channels, be sure to write for your readers. Understand your audience’s mind might be the oldest principle of communication, and yet, it also might be the one people...
Clear, Graceful Writing

Clear, Graceful Writing

Blending and restructuring sentences can create fluid and more concise writing that keeps readers moving.   The simplified, declarative sentence is powerful. “You should send me the details soon,” and “Cari met with me yesterday to discuss the...