Overcoming Writer’s Block

Overcoming Writer’s Block

To break out of writer’s block, relax your mind and put something on the screen, even if it’s just a few words. When you look at the swarm of email that fills your inbox every day, you wouldn’t think that anyone had trouble with writer’s block,...
Motivate People to Read Your Persuasive Appeal

Motivate People to Read Your Persuasive Appeal

Persuasion requires that you first get people to read or listen carefully to your proposal. Just because you write someone a persuasive message doesn’t mean they will read it carefully. Several variables affect the amount of thinking people do when they read a...
Don’t Fall Into the Email Subject Line Trap

Don’t Fall Into the Email Subject Line Trap

One of the biggest reasons people do not read email messages is because writers are careless about subject lines and, as a result, fail to pull the reader in. The subject line is the first place you are communicating with a reader, the first time you are saying to the...
Being Likable Can Make You More Credible

Being Likable Can Make You More Credible

To be persuasive, you need to be viewed as credible, and one way people judge credibility is by whether they like you. Credibility is an audience’s evaluation of how believable you are, and the most common ways people gauge credibility are expertise and...