Effective Business Writing

Reaching Your Readers with Clear, Professional Business Writing The ability to express ideas in a clear, succinct, compelling style strengthens a person’s credibility as a clear thinker who can achieve objectives. Business professionals at all levels will find this...

Clarity Motivates People to Read Your Message

Encapsulating key points of a message in the opening paragraph helps not only with clarity but also with persuasiveness.   When important highlights are stated clearly and succinctly at the start of a message, it can increase your chance of persuading the reader...
Giving Thanks May Be Persuasive

Giving Thanks May Be Persuasive

Thanksgiving is just the start of the season of giving. Although it is traditional to give thanks as we gather at the dinner table this year, we also need to remember to give thanks where we work and in our corporate writing.  As a leader, corporate communicator, or...
Public Relations Tips: What Makes a Great News Story?

Public Relations Tips: What Makes a Great News Story?

People sometimes ramble on aimlessly about this or that, leaving the audience wondering, where is she going with this? Keynote speakers, executives, trainers, and PR pros are encouraged to tell stories to engage the audience, but many seem unclear about what makes a...
Persuasion Tip: How to Motivate Employees

Persuasion Tip: How to Motivate Employees

How can you persuade employees to improve their job performance? It can be as easy as showing them how their jobs benefit others. Psychologists have often said that a manager can improve job performance by changing a person’s perception of how the job benefits...