Feb 16, 2010 | Effective Writing
If you want to be persuasive, write economically or you risk burying your argument, and be careful of grammar or your credibility will plunge. Aristotle laid down the core elements of a persuasion message when he said that for anyone to be persuasive, the person must...
Nov 21, 2019 | Persuasion
If you want to persuade your superior to promote you over someone else, you could emphasize what you have accomplished, or perhaps something else might be more convincing. It’s seems intuitive: By highlighting achievements, you assume you will reduce an...
Aug 20, 2019 | Communication, Managing, Persuasion
People eager to have their request approved often make the mistake of asking for too much at the start. Asking for less initially often leads to a better result. Let’s say you want management to approve a costly new training program. Rather than ask for the full...
Jan 9, 2019 | Communication, Managing
Few CEOs ever inspired the loyalty of employees the way Herb Kelleher did at Southwest Airlines. He dressed in costumes at company parties, danced with employees, sold tickets at the airline counter, and handed out peanuts on board the plane. People revered him...