Workshops

Our four main workshops reach across industries—defense, financial services, pharmaceutical, oil, and technology—and there are sessions aimed at different audiences. Some are for people who want to improve their broad professional writing skills; other sessions are...
Persuasive Writing Tip: It’s Not Just About the Message

Persuasive Writing Tip: It’s Not Just About the Message

If you sit down to write a persuasive message, you probably focus on carefully selecting the right words and emphasizing the appropriate points. But the success of your message might depend on something else. People often decide how to respond to your persuasive...

Potential or Performance, Which is More Persuasive?

What is a more persuasive indicator of future success, a record of accomplishments or the potential to achieve? If you want to persuade your superior to promote you over someone else, should you emphasize what you have accomplished or what you are capable of...
Storytelling Elements that can Captivate an Audience

Storytelling Elements that can Captivate an Audience

Description, facts, and statistics might be interesting, but they don’t tell a story. Essential elements are missing. Few words are as pervasive in the business world as storytelling. Stories can captivate an audience, inspire employees, and build a leader’s...

Using Flattery to Persuade

If you want someone to comply with your request, try using flattery to persuade. Flattery, compliments and exaggerated tributes, are among numerous ingratiation tactics that people use to induce someone to perform a particular behavior. Flattery brightens a...