Influence Your Audience: Using Words Persuasively

President Obama’s decision to replace the term “income inequality” reflects the importance of choosing words carefully to influence your audience. The president decided to tweak his message to give it a more positive tone, so he began using such...

Writing a Memorable Ending

Writers spend hours tweaking the opening lines of an article or speech but give little thought to the ending. News stories, media releases, and even most email messages have the least important information at the end, because that’s the appropriate structure....

Op-ed Writing: Make Your Position Clear

An op-ed piece is a great opportunity to gain exposure for a CEO and raise awareness of an issue, but opinion writing is challenging. Commentaries and editorials are not like ordinary news writing or feature writing. Op-ed writing requires a well-crafted argument that...