Tapping the Audience’s Emotions: A Key to Persuasion

Tapping the Audience’s Emotions: A Key to Persuasion

Aristotle said that to be persuasive, you must have the ability to move an audience emotionally, because people often do not make decisions logically. As I mentioned in a recent post, one way to tap emotions is through flattery. Another tactic is to ask for things in...

Punctuating Quotations: Inside or Outside?

Knowing which punctuation mark to use in different situations can be challenging enough; having closing quotation marks in the picture adds another wrinkle. Remember: Periods and commas go inside (in British English, they are outside) closing quotation marks....

Be Persuasive by Limiting Your Request

Ever try to persuade someone to do something and wonder why you failed? What stands between you and successful persuasion is the audience’s resistance, so it helps to know tactics to overcome opposition. There are different reasons why people are resistant....

Workshops to help you inform, engage, and persuade

Your business success depends on your ability to craft messages and stories with clarity, efficiency, and focus. Whether you are writing a persuasive e-mail to an executive, an entertaining story for your intranet, a news release, or a disappointing message to a...