Public Relations Tips: What Makes a Great News Story?

Public Relations Tips: What Makes a Great News Story?

People sometimes ramble on aimlessly about this or that, leaving the audience wondering, where is she going with this? Keynote speakers, executives, trainers, and PR pros are encouraged to tell stories to engage the audience, but many seem unclear about what makes a...
How to Be a Coaching Editor and Help Writers Develop

How to Be a Coaching Editor and Help Writers Develop

A business manager who wants to get the most out of her writers should be a coaching editor who builds a collaborative relationship. Managers might not think of themselves as editors, but they are, given that they oversee the written content that their team produces....

News Judgment: What Makes a Good Story?

Keynote speakers, executives, trainers, and PR pros are encouraged to tell stories to engage the audience, but many seem unclear about what makes a good story. That’s why people sometimes ramble on aimlessly about this or that, leaving the audience wondering,...

Revising: the Essential Step in the Writing Process

Good writing is created in steps, and the most important one often is neglected because hurried writers want to make the first draft the final draft. The writing process involves organizing ideas, drafting, revising, and editing, and it is in the revising phase that...