business writing | Writing with Clarity

“C” Words are an Effective Way to Judge Writing

Jun 4, 2020 | Communication, Editing, Effective Writing, Uncategorized

Ask people for words starting with “c” that describe good writing, and they will quickly toss out clear and concise, which are the backbone of good writing. But other important qualities also begin with “c.” Cohesive — When you breeze...

Writing in Style for Business

Apr 22, 2020 | Communication, Effective Writing, Managing, Uncategorized

People sometimes try to justify they way they write by saying, “that’s my style,” but in business communication, clarity and economy of language take precedence. Style refers to how writers present themselves on the page: the words they choose, the...

PR Writing Tip: Your Sentences May Be TOO Long

Sep 19, 2017 | Effective Writing

A person usually has good intentions when he or she suggests the right way or wrong way to do something in writing, but if you ask the person why that is the accepted way, you often hear, it just sounds better or that’s the way I was taught, or the more candid I...

Business Writing Tip: Focus on Paragraph Unity and Length

Sep 5, 2017 | Effective Writing

If you want to hold an audience’s attention, paragraph unity and length are important to readability. Many writers write until the text appears to be getting long, then put in a period and hit enter. But a paragraph is not a randomly created chunk of black...

Puzzling Pairs: Words that Confuse Writers

Aug 28, 2017 | Punctuation and Grammar

English has many troublesome pairs that often perplex writers, because many words in English are similar to others but are not synonyms. Here are some “twins” that often leave a writer wondering which one is appropriate and why. i.e. and e.g. — Using...