Archive: clarity

Coherent, Engaging Writing Requires Planning

Whether you are a business professional writing a detailed memo or an author writing a book, you need a sense of direction. Ha Jin, an award-winning novelist, says that when he plans a book, he creates an outline that includes the beginning, the chapters, the major...

Quoting Speakers: Be Sure the Quotes are Accurate

Be sure your information is correct in any communication you write, whether it is an email, an article, a report, a news release, a policy statement, etc. Your credibility suffers when you send inaccurate information. Incorrect information diminishes the integrity of...

Ask Important Questions Before Writing

Many messages fail to deliver what the reader needs because the writer failed to ask important questions before writing. Writers frequently realize that key details are missing. They notice it before they have reached the end, they realize it during the editing phase,...